Strontium Adopts a New Brand Identity


Strontium Adopts a New Brand Identity

Strontium Technology has unveiled a new corporate logo and brand identity, a move distributors say could better position the memory company against other memory brands. The new corporate identity was unveiled by the CEO Mr. Anshuman Gupta at Strontium’s Asia Pacific Partners’ Forum which was held at Bali in Indonesia, 13th – 16th August.

The Bali meet was attended by top tier distribution and import partners of Strontium from Australia, New Zealand, India, many South East Asian countries and Nepal.

The new logo and corporate identity are aimed at making Strontium brand more recognizable for end-consumers. “The new logo will help our consumers to connect with Strontium brand at emotional level too” Gupta said. He reinforced Strontium’s commitment to all the distribution partners and consumers. “Strontium will continue to provide major brand chipset memory products at competitive prices to our markets” he said.

The new logo and Corporate Identity was the result of a three-month long design process, where employees and consumers worldwide were asked for their inputs. The findings resulted in a logo that is more eye-catching and has a life to it. Along with the new logo, the product presentation has also been changed completely. The logo will begin to appear on changed product packaging and advertising campaigns.

While speaking at the Forum in Bali, Mr. D. K. Yoon, Marketing Director, Hynix Semiconductors, updated the distributors with the changing market scenario. Mr. Vivian Singh, Director, Strontium Technology, Taiwan said, “DRAM prices are going to be at current levels for a while longer as enough supply will continue to be there for the rest of Q3 and Q4. Overall flash market is expected to be in balance or slight oversupply for rest of the year except some low density flash and specific applications which need only MLC flash may see some shortages. We want our partners to remain cautious and keep close contact with current market situation.”

The distributors were excited to see the new brand identity. Mr. Rajesh Attal from Kaira Technologies, Singapore said, “The new brand design is very eye catching. It will surely help Strontium sell well on the retail front. “

Ms. Sakeenah Su, Vice President, Strontium Technology, said,” The new identity is bold and exciting and it will set Strontium apart. It is more end-customer centric which will help to create brand pull.”

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