Steve Jobs' Resignation Had Little Impact on Demand for Apple Products
The findings of a ChangeWaveResearch survey done last week indicated that Steve Jobs' resignation had little impact on the consumers buying Apple products in the future.
According to PCWorld, only 4% of the 2,300 consumers who took part in the survey said that Jobs' resignation makes them less likely to purchase Apple products in the future. An overwhelming 89% of respondents stated that the news did not have an impact on their purchasing of Apple devices.
It is noteworthy to mention that ChangeWaveResearch has been conducting similar surveys for a few years already and the impact of Jobs' stepping down as CEO of Apple on consumers' buying habits when it comes to Apple products has gradually declined over time.