StarHub Launches New Facebook Mobile Application
StarHub and Facebook today announced that StarHub is the first mobile operator in Singapore to offer its customers another way to stay connected with a new Facebook mobile application for Java-powered feature phones. This new Facebook application provides a better experience for feature phones than other similar applications and mobile sites.
From 29 January 2011, the new "Facebook for Feature Phones" service will be available for free to all StarHub's mobile pre-paid Happy Stars users. There will be no data access charges for these customers who can download and use the application locally.
Besides free unlimited local data access to Facebook using the new Facebook application, the Happy Stars top-up value of $17 also offers free incoming calls for 30 days, free 500 SMS, 120 minutes of local outgoing calls and 50MB local mobile data access – giving customers the best value for staying connected anywhere, anytime.
In addition, all of StarHub’s mobile post-paid and pre-paid customers can also access the application for free, till 30 April 2011.
The new Facebook application brings the popular features and user experience already deployed on Facebook mobile applications for smartphones to the world’s most popular feature phones, and is optimised for speed and performance on StarHub’s nationwide 3.5G mobile network. It includes several new and unique features that enable people to stay connected through Facebook including:
- Viewing and uploading photos from your mobile phone
- Synchronising your local address book contacts with your Facebook friends
- Facebook login to third party services within the application, such as news, sports, games, and weather
The new Facebook application is optimised to use as little data as possible while providing the user with the best user experience. The application uses less data than other similar applications or mobile sites, enabling it to be much cheaper for people to use when the trial period ends.
The new Facebook application is a collaboration between Facebook and Snaptu, whose platform brings leading web services to millions of people around the world on more than 2,500 different types of mobile devices via the Snaptu app.
To download the application, all customers need to do is to directly access http://m.fb.snaptu.com/f from their mobile phone or send an SMS with the keyword “FBAPP” to 6757 to receive the link to download the application. They can also access the Gee! mobile portal to download this application.