SPH Launches Revamped Property Site STProperty

SPH Launches Revamped Property Site STProperty

ST701,  Singapore Press Holdings' online classified portal, has unveiled its new property search site with improved functionalities.

Now called STProperty (formerly ST701 Property), SPH's online property portal's domain name has also been changed to www.STProperty.sg to directly reflect the property search function.

Conceptualized to pair agents to property owners and seekers efficiently, visitors will enjoy access to a current database of resources including (but not limited to) buy-sell-rent guides and credible news articles primarily from The Straits Times and The Business Times.

Besides offering insights on market trends and analysis, the site also provides enhanced tools such as loan and affordability calculators to aid users to make sound property purchasing decisions. Also, there is a new "Room Rental" section to meet the increasing needs of the rental market.

Since its soft launch in April, STProperty has amassed *4 million page views, *1 million visitors to the website every month and more than 40,000 fans (up from 400 when it first started) on Facebook. The latter figure qualifies STProperty as the property site with the largest fan base.

STProperty has also tied up with some of the top real estate agencies like ERA, OrangeTee, HSR, Knight Frank, to publish exclusive property listings on the site. Users can now browse more than 84,000 properties, including private residential, HDB, room rental plus industrial and commercial properties.

Additionally, iPhone/iPad users can download the STProperty app that comes with a proprietary geo-locator feature, so home seekers can home in on properties available for sale or rent wherever they are.

(*Source: Nielsen NetRatings July 2012)

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