SPH Digital Strengthens SPH's Advertising Platforms with Integrated and Innovative Digital Offerings
SPH Digital, a new division of leading media organization Singapore Press Holdings (SPH), today introduced SPH’s comprehensive suite of digital advertising solutions across its portfolio of award-winning online media properties to more than 500 advertisers at a trade launch held at Swissotel The Stamford.
SPH Digital was created in February 2014 to harness the growth potential of SPH’s various digital offerings with concerted efforts to bring integrated solutions that are innovative, creative and enterprising to its advertisers and users. In total, SPH Digital has more than 25 websites which collectively reach an audience of 23 million unique browsers and command 360 million page views per month.
Mr Julian Tan, Head of SPH Digital, said: “SPH Digital wants to be more than just a media platform to brand owners. What we offer are opportunities to create unique digital brand campaigns that will excite audiences and generate returns for their investment. With our strength in the wide reach and the variety of our websites, SPH Digital is the most comprehensive yet targeted base for marketers who face increasing challenges of reaching and engaging their target audience in a crowded market.”
Business partners who were present at today’s event were re-acquainted with SPH’s well-established premium digital media platforms that are credible, trustworthy and rich in content.
The platforms showcased today included AsiaOne (www.asiaone.com), the online and mobile editions of SPH’s flagship daily newspapers, The Straits Times (www.straitstimes.com) and Lianhe Zaobao (www.zaobao.com), and other SPH newspapers with digital editions, like financial daily The Business Times (www.businesstimes.com.sg), The New Paper (www.tnp.sg), Chinese evening daily Lianhe Wanbao (www.wanbao.com.sg) and Malay daily Berita Harian (www.beritaharian.sg).
Other interesting digital products that are part of SPH Digital include citizen journalism site STOMP, bilingual news and social media site omy.sg, as well as online classified portals like STJobs, STProperty and STClassifieds.
SPH Digital has strengthened its online video capabilities to create more innovative options for advertisers. SPH Razor, which creates video content on lifestyle happenings in Singapore, can collaborate with brand owners to run online video marketing campaigns. It also manages the SPH Premium Video Network, a diverse collection of professionally produced video content from the libraries of The Straits Times, Lianhe Zaobao, The Business Times, AsiaOne and other third party premium content partners. The content would be screened across the vast network of SPH news and lifestyle sites.
Recognizing the increasing popularity of content marketing, SPH has recently set up a Content Studio to give brands different means of communicating with their target groups. Experienced journalists work with advertisers to repackage relevant content from SPH’s extensive archives, create bespoke content and draw on brand-owned content. These are then propagated across premium SPH digital assets in the form of native advertisements – they sit alongside editorial stories but are flagged out clearly as sponsored content.
Apart from the platforms under the umbrella of SPH Digital, advertisers also have the option of running integrated campaigns across other SPH subsidiary websites such as financial website shareinvestor.com, technology portal hardwarezone.com.sg and www.menshealth.com.sg, which is the website of popular men's magazine Men's Health.
With the launch of SPH Digital, SPH now offers a full suite of premium media platforms for brands to easily and effectively launch their integrated marketing campaigns across multiple media platforms. This includes the best and most-read newspapers and magazines in Singapore, three popular radio stations, out-of-home media as well as on-site audience engagement through creative events that target both trade and individual consumers.