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Sony Redefines 'HD and Beyond' Technologies at BroadcastAsia

Sony Redefines 'HD and Beyond' Technologies at BroadcastAsia

SINGAPORE - Sony establishes its presence as a broadcast and content creation solutions leader with innovative technologies at BroadcastAsia 2011. Representing as one of Asia’s largest broadcast and production technology show, BroadcastAsia serves as Sony’s launch pad to unveil today what we can expect to see tomorrow across the entire scope of Sony’s professional broadcasting equipment, digital broadcasting, digital cinema, workflow solutions, content management and distribution, recording media and much more.

Under the theme of "Believe HD and Beyond," Sony’s BroadcastAsia exhibit is filled with exciting new array of new technologies designed for every type of digital broadcast and content production – from HD and beyond. The theme reaffirms Sony as a leader and innovator of future-ready technologies and also captures the message of the ongoing momentum for broadcast and content creation industry to move forward beyond SD, towards a future-ready HD.

Future-Focus Technologies at BroadcastAsia 2011

On the product side, Sony introduces new professional OLED monitors, a range of new HD and 3D technologies and solutions. In the last year, Sony blazed the trail on the 3D front, being the forerunner in 3D productions from shooting the 2010 FIFA World Cup in 3D to Avatar, all without dedicated 3D cameras – until now. At BroadcastAsia, two new highly anticipated 3D cameras are introduced – the handheld HXR-NX3D1P NXCAM compact camcorder and the PMW-TD300 shoulder-mount camera.

In terms of new products for HD, the cost-compelling HXC-D70 camera features a 2/3-inch full HD Exmor 3 CMOS image sensor for high picture quality and sensitivity, even in low-light conditions. It features a focus assist function and a range of parameters that allow users to easily adjust picture quality. New switchers introduced for HD workflow such as the MCS-8M responds to the demand for a feature-rich yet affordable HD switcher.

Sony’s burgeoning 35mm offering increases with new enhancements to its PMW-F3 super 35mm camcorder, which is designed for a range of digital production applications – from commercial, documentary, television and feature film production to markets such as education, corporate, government and more. These new features include a 3D-link capability, options for RGB 4:4:4 and S-LOG output and a wide angle and high power zoom lens. The camcorder can be used in any 3D rig that can support the camera’s size.

With its latest range of Trimaster EL professional OLED monitors - PVM series – Sony is providing a full lineup of professional video monitors for the content creation market. Sony’s OLED processor is designed to bring out the full performance of the monitor, producing deep blacks with high dynamic range, blur-free motion, wide colour gamut and accurate picture reproduction – making it a true replacement for CRT technology in critical evaluation.

Evident of Sony's dedicated push towards new technology frontiers is demonstrated with Sony’s Asian debut of the F65 CineAlta camera - a result of 30 years of research. The F65 represents as the industry’s first camera with 8K 20 megapixels CMOS sensor for true 4K resolution and beyond – from the point of image capture. Besides offering higher image fidelity than any other camera, it digitally enables the “look” of 65mm film – redefining the movie-going experience for consumers.

At an exclusive closed-door launch event, Sony’s guests were treated to a 4K film screening, of a visually stunning short film ‘The Arrival’ created by Curtis Clark using the F65 CineAlta camera.

Sony’s full range of broadcast and content production solutions are exhibited at the Sony booth #4B4-01 at BroadcastAsia 2011, taking place from June 21 – 24, 2011 at Suntec Singapore.

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