Sony Packs Wider, Brighter Lens into the Cyber-shot RX100 III


Sony Packs Wider, Brighter Lens into the Cyber-shot RX100 III

Sony has extended its Cyber-shot RX100 family with the RX100 III.

Image source: Sony. 

Building on its predecessors RX100 and RX100 II, the latest digital compact camera from Sony comes with an uprated lens and speedy image processor, which are both complemented by a retractable OLED Tru-Finder with ZEISS T coating, enhanced movie features, and a 180-degree tilting LCD.

Crafted in tough, travel-friendly aluminum, the pocket-sized fixed lens camera includes a handy eye sensor that automatically switches between viewfinder and monitor display.

Brighter and wider than before, the ZEISS Vario-Sonnar T 24-70mm F1.8-2.8 lens captures everything from expansive landscapes to soulful portraits. Thanks to a large F2.8 maximum aperture at its telephoto end, subjects stand out crisply against smooth background bokeh. The lens’s impressive light-gathering power also allows faster shutter speeds to freeze fast-moving subjects. A built-in 3-stop (1/8) Neutral Density filter gives even more creative flexibility with sun-drenched exteriors or intentionally-blurred shots of moving water.

With a 20.1-megapixel 1.0-type back-illuminated Exmor R CMOS image sensor, Sony's BIONZ X processing engine is three times faster than its predecessor, it offers optimal low-light sensitivity and low noise.

Despite its diminutive size, the camera inherits several movie functions from Sony’s professional camcorders. There’s a clean HDMI output, allowing Full HD footage to be stored on an external recorder. ‘Zebra’ patterning on the LCD and in the viewfinder helps identify brightest areas in a scene, and dual video recording simultaneously stores small MP4 format files alongside top-quality AVCHD/XAVC S files.

Making its debut in the RX100 family, PlayMemories Camera Apps boosts your photo experience with a growing range of free and paid-for apps. It’s easy to enhance your photography with a choice of creative effects and filters, utilities and more and the integrated NFC/Wi-Fi connectivity ensure an easy customer experience.

The Cyber-shot RX100 Mk III compact digital camera from Sony will be available in APAC from June 2014.

Meanwhile, you can read more about the Sony Cyber-shot RX100 and RX100 II in our reviews.

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