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Sony Introduces the World's First Backup SD Card

Sony Introduces the World's First Backup SD Card

Sony has introduced the first ever memory card that automatically performs real-time backup copies of files for Windows-based PCs and notebooks.

Memory cards have conventionally been used to record as well as save images and videos shot using any digital imaging devices before being transferred via the PC’s SD card slot. With the new Backup SD card from Sony, users now have an additional option to backup copies of your documents or folders from your system in real time, whilst freeing up the USB port for other purposes. In other words, you needn't use a USB stick or storage drive.

By keeping the Backup SD Card in the SD slot, any pre-designated files and folders are automatically updated on the card itself. In addition to a simple set-up, users can easily know the backup status (i.e. backup in progress/backup completed) with the marks indicated on the file icons. Backup files are also encrypted using Sony proprietary software that require a password to access.

Sony has prepared a special 30-day trial for interested users who are keen to test out the functions of the Backup SD card. While the new "Real-time Backup Utility" software works only with the Backup SD card, this trial will allow SD Cards from other companies to be used with the software. It can be downloaded via this website http://www.sony.net/Products/memorycard/en_as/backupsd/index.html.

Capacity Pricing in S$
16GB 42.90
32GB 69.90
64GB 129.90

The Backup SD Card in the above mentioned capacities will be available in selected APAC countries from mid-September 2013 onwards.

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