Sony Introduces New Walkman W and B Series


Sony Introduces New and Improved Walkman W Series and B Series

The new water resistant and washable Walkman W series is perfect for sports use, while the new Walkman B series showcases a sleek metallic finish with deep bass tones

Sony Electronics Asia Pacific expands its Walkman MP3 player collection today with the launch of the latest Walkman® W series and Walkman B series. Advancing its revolutionary design, the new W series is now water resistant and washable. Sporting a new metallic look, the latest B series offers a more intuitive user experience with booming bass that will resonate with young music lovers.

“As a pioneer in portable music players, Sony understands consumers’ desire for portability and durability,” says Mr. Sydney Lee, Assistant General Manager, Personal Audio Marketing, Sony Electronics Asia Pacific. “With the latest Walkman® W series and B series, Sony offers users media players that are lightweight and durable, with extended playback times that are perfect for users that lead active, sporty lifestyles. In addition, the NWZ-W250 series is now water resistant and washable, so users can always enjoy their music, be it rain or shine.”

Walkman W series: Water resistant and washable

Suitable for use in active sports, the wearable Walkman W series is now water resistant and washable, allowing the player to be used in rainy conditions and even cleaned under running water afterwards. Similar to its predecessor, it features a unique wire-free, ergonomic design for comfortable fit and convenient music playback while exercising.

Music transfers with the Walkman W series are simple and fuss-free – the included Content Transfer software lets you easily transfer your music files directly from Windows Explorer or iTunes to the Walkman with its simple drag-and-drop interface.

In addition, the W series is equipped with a unique music navigation interface for quick music browsing. When the ZAPPIN feature is activated, the main chorus of each song is played, allowing users to easily scan through their music library, whether on multiple playlists and folders, to find the song they want to hear.

The NWZ-W250 offers up to 11 hours of playback time with a full charge of 90 minutes, providing definitive convenience and freedom for users to move around while listening to their favourite tunes. Users who are frequently on-the-go will also benefit from the W series’ Quick Charge function which allows the Walkman® to play up to 90 minutes of music with a short 3 minutes charging time. Extremely light at 43g and available in four new vibrant colours, the compact, foldable W series is trendy and portable for active use.

Walkman B series: Compact and sleek with integrated Bass Enhancer

The Walkman B series features a one touch Bass Enhancer with red power illuminator to boost bass performance on music tracks. Adding to the groove, the illuminator’s LED lights will dance and pulse with the music. Like the W series, the lipstick-sized B series also features ZAPPINTM for easy music playback, and integrates a new jog dial that enables easier toggling and music navigation.

Stylishly sleek, the new B series sports a shiny new look with a sleek metallic paint finish on its USB cap. The Quick Charge feature lets users enjoy 90 minutes of music playback with just a 3 minute charge, and the Walkman also features a long battery life of up to 18 hours with just 70 minutes of full charging.

Like its predecessor, the Walkman B series offers a wide variety of audio features, from MP3 music playback to voice and FM recording. Transferring music directly to the music player is also easily done with a simple drag-and-drop.

Model Colors Availability Dates

Walkman W Series

NWZ-W252 (2GB)

Black, White, Pink, Lime Green End April

Walkman B series

NWZ-B152 (2GB)

NWZ-B153 (4GB)

Black, Pink, Red, Blue, Gold Early June

 

 

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