Sony has launched its Bravia EX430 and EX330 range of Direct Lit LED TVs (KLV-40EX430 & KLV-32EX330) as well as Dynamic Edged LED (KLV-24EX430).
The Bravia EX430 and EX330 delivers an increased depth and clarity to provide users with a truly immersive cinematic experience, made possible with the Bravia Engine 3 image processing engine. Sony's Clear Resolution Enhancer not only greatly reduces noise to create more lifelike images, but also improves contrast to add a sense of realism to the images viewers see, while the Motionflow technology ensures that on-screen action always remains precise and smooth.
Also, the Direct LED technology which the Bravias incorporate provides a greater contrast and deep blacks. Equipped with Photo Frame Mode, they allow users to browse through their photos while listening to their favorite radio station. Both TVs come with Dynamic Backlight Control function, which ensures that they are energy efficient.
The new Bravia EX430 and EX330 will retail for S$949 (40-inch) and S$599 (32-inch).