Sony Expands Digital Imaging Offerings with New Range of Cameras and Lenses (Updated)

Sony Expands Digital Imaging Offerings with New Range of Cameras and Lenses

Updated on 16 September 2013:

The Sony NEX-5T will be replacing the NEX-5R. The NEX-5T will be going for $999 (body) and will be available by the end of September. 

Originally reported on 27 August 2013:

Sony has announced the Alpha 3000, featuring the 20.1-megapixel APS-C Exmor sensor for pro-quality pictures and Full HD video, NEX-5T ultra-compact interchangeable lens camera with large Exmor APS HD CMOS sensor and NFC, and the Vario-Tessar T E 16-70mm F4 ZA OSS, E PZ 18-105mm F4 G OSS and E 50mm F1.8 E-Mount lenses.

Alpha 3000

Inside the 3000 is a large 20.1-megapixel Exmor APS HD CMOS sensor, which boosts sensitivity, in turn grabbing more light and cutting image noise while delivering pristine pictures despite dark interior lightings. Framing scenes are also a pleasure with its electronic Tru-Finder with a generous 100% field coverage. The extra information displayed on the electronic viewfinder allows users to preview tweaks to exposure and white balance settings instantly, and lets them compose with even greater confidence.


In addition to being Wi-Fi enabled, the NEX-5T is the first interchangeable lens E-mount camera from Sony with NFC. This gives users the extra convenience of One-touch wireless connection with Android smartphones and tablets for easy sharing of images, and even the ability to control their camera remotely.

Packed within the NEX-5T is an APS-C sensor with 16.1 effective megapixels which delivers DSLR- quality stills and Full HD videos, with ultra-low pictures noise and crisper twilight shots and atmospheric interiors. Its advanced Fast Hybrid AF also helps users to capture those split-second, spontaneous moments by combining phase-detection autofocus to track fast-moving subjects with contrast-detection AF for absolute precision. Finally, it comes with a 180-degree tiltable LCD screen for perfect photo-taking of "selfies".

New E-Mount Lenses - Vario-Tessar T E 16-70mm F4 ZA OSS, E PZ 18-105mm F4 G OSS and E 50mm F1.8

The choice of E-mount interchangeable lenses grows with a versatile standard zoom by Carl Zeiss, together with Sony’s first ever G Lens for E-mount cameras and interchangeable lens camcorders, and a new black finish option for the popular E 50mm F1.8 portrait lens.

The Carl Zeiss Vario-Tessar T E 16-70mm F4 ZA OSS (SEL1670Z) provides a functional 4x zoom range (24-105mm in 35mm full-frame equivalent), which makes the lens ideal for a wide range of everyday photo situations, from landscapes and portraits to informal snapshots. Unlike budget zooms that stop down at their tele end, maximum aperture remains a constant F4 at all focal lengths. This reduces the need for high ISO settings when zoomed in, and also allows the use of high shutter speeds to freeze fast-moving action.

The E PZ 18-105mm F4 G OSS (SELP18105G) is Sony’s first ever G lens for E-mount cameras and interchangeable lens camcorders. It covers a generous 5.8x zoom range – equivalent to 27-157.5mm (35mm full-frame equivalent) – that’s ideal for travel photography and general-purpose shooting. This all-rounded lens is also particularly suited for Full HD video shooting as it will ensure remarkably smooth, quiet autofocus and power zoom operation which will not disturb your subject.

The E-mount 50mm F1.8 (SEL50F18) fixed-focal length lens is now available in a striking black finish to match Sony’s E-mount interchangeable lens cameras. This bright, wide-aperture prime lens is ideal for capturing atmospheric handheld portraits with flattering background defocus (bokeh).

All new lenses are ideal for use with E-mount mirrorless compact system cameras, as well the new 3000 and Handycam NEX-VG900E and NEX-VG30EH Full HD camcorders.

  Availability (APAC region)
Alpha 3000 Sep 2013
SEL1670Z E-mount lens
SEL50F18 E-mount lens
SELP18105G E-mount lens Dec 2013

All images accredited to Sony.

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