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Sony Ericsson Launches Xperia PLAY

Sony Ericsson Launches Xperia PLAY

Sony Ericsson today announced the launch of the game changing Xperia PLAY in stores from April 22, 2011. The Xperia PLAY is the latest phone in its Xperia range of Android based smartphones. Xperia PLAY delivers the smartphone functionality that the most serious power users could need, teamed with the immersive gaming experience that any gamer would want.

In portrait mode, the Android smartphone offers all the benefits that users have come to expect from Sony Ericsson’s existing range of Xperia smartphones with best-in-class entertainment experiences, a great 5 megapixel camera, a brilliant 4-inch multi-touch screen and great social networking features.

However, slide out the gaming control and users enter a new world of immersive mobile gaming. The slide out game pad reveals a digital D pad, two analogue touch pads, two shoulder buttons and the four PlayStation icons: circle, cross, square and triangle. Qualcomm’s optimised Snapdragon processor with a 1Ghz CPU and embedded Adreno GPU graphics processor deliver silky smooth 60fps play-back 3D mobile gaming and Web browsing with minimal power consumption so Xperia PLAY users can enjoy long hours of battery life and game time.

Xperia PLAY will run on Gingerbread (version 2.3), the latest version of Google’s Android platform. The Xperia PLAY is also the first PlayStation Certified device. This means it will have access to PlayStation game content provided through the PlayStation Suite initiative, currently under development by Sony Computer Entertainment and due to launch later this calendar year.

Sony Ericsson has partnered with key publishers in the gaming industry to deliver a rich, vibrant ecosystem at launch and post launch with many leading new titles available via the Android Market. Leading franchises coming to Xperia PLAY include s EA’s Sims 3 and a world-first multiplayer version of FIFA 10 for mobile. GLU Mobile/Activision will be bringing Guitar Hero while Gameloft’s titles include Assassin’s Creed and Splinter Cell. Sony Ericsson is also partnering with Unity Technologies, using its award-winning development platform, to ensure a continuous flow of high quality 3D game titles.

The Xperia PLAY will come preloaded with six games:

  • Bruce Lee: Dragon Warrior by Digital Legends
  • Star Battalion by Gameloft
  • FIFA 10 by EA Games
  • Madden NFL 11 by EA Games
  • SIMS 3 by EA Games
  • Crash Bandicoot by SCEA


The following three games are available exclusively on Xperia PLAY devices:

  • Nova 2 by Gameloft
  • BackStab by Gameloft
  • Dungeon Defenders: Second Wave by Trendy Entertainment

A preloaded application, the Xperia PLAY launcher, enables users to easily discover and download titles that have been optimised for game play on Xperia PLAY, access recently played games and see information about the games they have downloaded.

Other preloaded applications include:

  • TrackID: Sony Ericsson's proprietary music recognition system that records a small sample of a song playing in the background, and displays artist, song and album info in a matter of seconds.
  • ShowNearby for Sony Ericsson: The leading location-based service application in Singapore allows users to conduct customised searches for places of interest near you, ranging from ATMs to movie theatres.
    The app comes with additional exclusive features for Sony Ericsson users, such as the bus timing widget which allows users to see all bus arrival timings at a selected bus stop at any given time. You can also find out the weather condition at any specific location, plus use a Timescape plug-in that shows you nearby promotions.
  • WhatsApp: WhatsApp Messenger uses 3G or WiFi connectivity when available to freely message family and friends, exchanging messages, pictures, audio notes and video messages.
  • Foursquare: Foursquare is a location-based app that helps you find new ways to explore Singapore, see where your friends are, learn about these places they frequent and unlock rewards as you go along.


Sony Ericsson Xperia PLAY is available exclusively with SingTel from April 22, 2011. The Xperia PLAY will also be available at Sony Ericsson concept stores at a Recommended Retail Price of S$888 in the colours Black and White.
 

Specifications
  Sony Ericsson Xperia PLAY
Camera 5.1 megapixel camera
Auto focus
Flash / Photo light
Geo tagging
Image stabiliser
Send to web
Touch focus
Video light
Video recording
Video blogging
Internet Android Market
Bookmarks
Google search
Google Voice Search
Pan & zoom
Web browser (Webkit)
Connectivity 3.5 mm audio jack
aGPS
Bluetooth technology
DLNA Certified
Google Latitude
Google Location Service
Google Maps with Street View
Media Transfer Protocol support
Micro USB Connector
Modem
Synchronisation via Facebook*
Synchronisation via Google Sync
Synchronisation via Microsoft Exchange ActiveSync
Synchronisation via Sony Ericsson Sync
USB 2.0 high speed support
Wi-Fi
Wi-Fi Hotspot functionality

* Requires Facebook application installed on the device.
Preloaded apps TrackID
ShowNearby for Sony Ericsson
WhatsApp
Foursquare
OfficeSuite
appXtra
Evernote
Screen 16,777,216 colour TFT
Capacitive multi-touch
4 inches
480 x 854 pixels (FWVGA)
Dimensions Size: 119 x 62 x 16mm
Weight: 175g
Storage Phone memory: 400 MB
Memory card support: microSD, up to 32 GB
Memory card included: 8GB microSD
Operating System & Processor Operating system: Google Android 2.3 (Gingerbread)
Processor: 1 GHz Scorpion ARMv7
Colours Black, White

 

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