SINGAPORE - Sony Ericsson today broadened its portfolio with the introduction of two new Xperia smartphones, a feature phone and Smart Extras in conjunction with CommunicAsia 2011 in Singapore. Adding to the Xperia portfolio, Xperia ray and Xperia active both run the latest version of the Android platform for smartphones (Gingerbread 2.3) and deliver unique consumer experiences. The company also announced new Smart Extras that enhance the overall Sony Ericsson experience.
Underscoring Sony Ericsson’s commitment to the Android platform, Xperia ray and Xperia active offer consumers unique design and technology for an entertaining experience.
For those who want a sleek and beautiful design, Xperia ray combines a slim 9.4mm form factor with a high quality aluminium frame and a 3.3-inch screen
To deliver speed along with stunning visuals and clarity, this Android smartphone contains a powerful 1Ghz processor and uses Sony technology such as Reality Display with Mobile BRAVIA engine and a 8.1mp camera with Exmor R for mobile sensor. Xperia ray will be available globally in select markets, including Japan, from Q3.
For consumers with an active lifestyle Xperia active has a compact design combined with a number of innovative hardware features including a 3-inch screen, a powerful 1Ghz processor and a 5mp camera. It is also dust proof and water resistant and uniquely incorporates wet finger tracking.
This smartphone features a corner user interface which comes pre-loaded with sports apps that enable users to easily track their fitness levels. By using the built-in GPS, barometer and compass in combination with the on-screen heart rate & pulse monitor (enabled by ANT+ wireless networking technology), and the iMapMyFitness app – users can easily monitor their day to day performance. Xperia active will be available globally in select markets from Q3.
Sony Ericsson also announced the availability of Xperia PLAY, the world’s first PlayStation certified smartphone to three additional markets in Asia Pacific in Q3 – Indonesia, Malaysia and Thailand. Australia, India and Singapore have already launched this model.
• With more than 100 titles now confirmed for Xperia PLAY, the ever-growing ecosystem offers a broad range of games that appeal to all types of gamers.
• New titles include Minecraft, one of the fastest growing game franchises in history and Tom Clancy’s Rainbow 6 Shadow Vanguard by Gameloft.
Sony Ericsson also announced two new Smart Extras – LiveDock multimedia station and LiveSound hi-fi headset that enhance the overall Android experience.
• LiveDock gives consumers the ability to seamlessly integrate their Sony Ericsson smartphone into their home. By simply connecting their smartphone to the docking station, consumers will be able to easily launch applications from the Android Market and charge their phones at the same time. LiveDock will be available globally in selected markets from Q3.
• LiveSound provides consumers with the best possible audio experience combined with a stylish, tangle-free design. The headphones also allow consumers to remotely access applications from the phone through LiveKey control, which gives consumers direct access to their applications with a simple push of a button. LiveSound will be available globally in select markets from Q3.
Additionally, Xperia arc, Xperia PLAY, Xperia X10, Xperia X8 and Xperia neo owners in U.S., France, Germany, Ireland, Italy, Spain, the U.K., Australia and New Zealand can now gain access to Sony’s recently announced “Music Unlimited” powered by Qriocity app on the Android Market.
The cloud-based, digital music service gives music lovers anytime, anywhere streaming access to an ever expanding catalogue of currently over seven million licensed songs from major labels.
The Sony Ericsson txt is a feature phone aimed at providing consumers with specifications inspired by Xperia at an affordable price.
Sony Ericsson txt presents an excellent opportunity to message on the move with a full QWERTY keyboard. The 2.6-inch screen and incorporates an SMS shortcut key for easy and fast messaging. It also comes equipped with a “friends” application that enables users to see Facebook and Twitter updates at a glance from their top five friends. Sony Ericsson txt will be available globally in selected markets from Q3.