Sony Ericsson announces the new Xperia X10 mini pro and Sony Ericsson Zylo with Walkman


Sony Ericsson announces the new Xperia X10 mini pro and Sony Ericsson Zylo with Walkman

Sony Ericsson Xperia X10 mini pro

Xperia X10 mini pro defines a new user experience - ultra-compact - whilst still offering best-in-class communication entertainment performance. Smaller than a credit card, smart and unique with Sony Ericsson Timescape application and an intuitive 4 corner touch screen user interface.

Sony Ericsson launches today the Xperia X10 mini pro, the third compact version of the Xperia X10, now with a slide out QWERTY keyboard. By introducing mobile phones that are both compact and clever, Sony Ericsson is challenging the norm and defining a brand new offering that combines high specification features with a version of Sony Ericsson’s powerful UX platform specifically designed for smaller devices.

Xperia X10 mini pro with slide out QWERTY keyboard offers an open and intuitive communication entertainment experience and builds on the human curvature design philosophy debuted by the Sony Ericsson Xperia X10. Combining the Android platform with signature applications and a customisable UX platform, communication truly becomes entertainment with the Sony Ericsson Xperia X10. To enhance the experience, pick and choose from a multitude of applications at Android Market and co-create a mobile phone experience that is entirely unique. Users can go one step further and customise the home screen’s four corners and widgets to access the most needed applications for limitless possibilities.

Xperia X10 mini pro incorporates the signature application Sony Ericsson Timescape which brings all communication together in one place so users can see at a glance text messages, missed calls, and Facebook and Twitter updates, without having to open lots of different applications. The interactive music player also uses the “infinite button” to pull together all music content from the music store and YouTube – a smart way to search for new tracks from a favourite artist.

Sony Ericsson Zylo

Representing Sony Ericsson’s next generation of Walkman phones, Sony Ericsson Zylo with Walkman offers an affordable entry point into Sony Ericsson’s Communication Entertainment portfolio.

Available from Sony Ericsson today is a new phone which continues the iconic award-winning Sony Ericsson Walkman phone legacy. With more than 130 million Walkman phones sold worldwide, Sony Ericsson now adds the affordable Sony Ericsson Zylo to its portfolio of Walkman phones – without compromising on features.

Sony Ericsson Zylo provides consumers with the best music experience they have come to expect from Walkman phones but goes one step further and marries music with social networking. From Twitter to Facebook, consumers can catch up with friends at just a touch of a button while still listening to their favourite music on the Walkman player.

Another key function available is TrackID - which allows consumers to access the name and artist of a track they hear playing wherever they are. This function has proven popular with music lovers world-wide with 129 million TrackID lookups in 2009 alone. Sony Ericsson Zylo also features the human curvature design that is now consistent across the whole Sony Ericsson portfolio. Beautiful and timeless human curvature also incorporates an ergonomic keypad which makes the handset easy to use.

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