April 13, 2010 – Asia Pacific – Sony Ericsson today announces a new duo which continues the iconic award-winning Sony Ericsson Walkman phone legacy. With more than 130 million Walkman phones sold worldwide, Sony Ericsson now adds two affordable Walkman phones to its portfolio – without compromising on features.
Sony Ericsson Zylo and Sony Ericsson Spiro provide consumers with the best music experience they have come to expect from Walkman phones but go one step further and marry music with social networking. From Twitter to Facebook, consumers can catch up with friends at just Sony Ericsson Zylo a touch of a button while still listening to their favourite with Walkman music on the Walkman player. Another key function available on both phones is TrackID – which allows consumers to access the name and artist of a track they hear playing wherever they are. This function has proved popular with music lovers world-wide with 129 million TrackID lookups in 2009 alone.
Sony Ericsson Zylo and Sony Ericsson Spiro also feature the human curvature design that is now consistent across the whole Sony Ericsson portfolio. Beautiful and timeless human curvature also incorporates an ergonomic keypad which makes the handset easy to use.
“The Sony Ericsson range of Walkman phones has seen tremendous success since it was first launched in 2005 having sold more than 130 million handsets to date and we are still seeing a great appetite from consumers. Today’s announcement aims to satisfy this demand by making the Walkman phone range available to a wider audience,” said Peter Ang, Vice President, Marketing, Asia Pacific region, Sony Ericsson.
“By combining the best of the Walkman functionality with a myriad of social networking capabilities, Sony Ericsson Zylo and Sony Ericsson Spiro offer consumers the chance to access and get a taste of what our Communication Entertainment portfolio has to offer,” concluded Ang.
Bought a song and dying to share it with friends? Consumers can play their favourite tune in the background while chatting away on their handset. The Sony Ericsson Zylo with Walkman also comes preloaded with sounds so consumers can pretend they are still at work, walking on the street or in a restaurant. The FLAC format, which debuts on this handset, allows consumers to experience superb sound.
Enjoy best-in-class music experience with the Sony Ericsson Spiro with Walkman. With the press of a button consumers get instant access to TrackID where they can discover millions of songs in seconds. Fancy a chat? Log onto Facebook or Twitter or chat via SMS with its easy-to-read conversation bubbles.
Sony Ericsson Spiro with Walkman will be available in selected markets from early Q3 in the colours Contrast Black, Sunset Pink, Spring Green and Stealth Black. Sony Ericsson Zylo with Walkman will be available in selected markets from early Q3 in the colours Jazz Black, Chacha Silver and Swing Pink