At the IFA 2012, Sony has introduced two Bravia TVs and the new range of MDR-1 headphones.
84-inch Bravia KD-84X9005 4K TV
Boasting a 4K (3840 x 2160) LCD panel comprising of four times the resolution of the Full HD standard, the BRAVIA 4K LCD TV integrates the "4K X-Reality PRO", Sony's super-resolution high picture quality engine. Capable of reproducing a variety of content with different resolutions, such as HD digital broadcasts or Blu-ray discs content, into stunningly crisp, high-quality images with 4K resolution.
In addition, the combination of the “10 Unit Live Speaker” side speaker system, which is optimized for this large-size screen, and Sony’s unique high-quality sound signal-processing technology achieves powerful three-dimensional sound, enveloping the viewer in position-orienting tones, from deep bass to high notes.
Finally, the PlayMemories Studio, a special PlayStation 3 software, enables users to organize and playback high resolution photographs with ease and comfort on the 4K TV.
Bravia KDL-HX955 LCD TV
Available in 55- and 65-inch screen sizes, the HX955 series utilizes Sony's proprietary Intelligent Peak LED with local dimming to achieve tremendous depth and clarity for a cinematic experience. Image quality is further enhanced with X-Reality PRO, which pulls out fine details even in lower resolution, highly compressed videos such as YouTube clips. Featuring a new loop-style concept stand, the TVs also deliver clarity when viewing high-speed action, particularly live action sports with Sony’s Motionflow XR 800 technology, which analyses and interpolates 800 frames per second.
The new BRAVIA HX955 series will be available in APAC from October 2012.
All three models from this range have been built with an enhanced Beat Response Control design, with air vents at the back of each driver unit enlarged for improved airflow with low-end sounds. The specially-engineered high definition driver units in the MDR-1 and the MDR-1RBT in analogue connection can provide ultra wideband audio performance for quick response powerful lows and extended ultra-highs, while improved bass with quicker response and better transient characteristics is also achieved through an optimized diaphragm movement and a highly air-tight housing.
Featuring digital Dual Noise Sensor technology, the MDR-1RNC allows for a 99.7% noise reduction through the use of noise sensors both inside and outside the housing, as well as two sets of digital noise canceling software engines. A fully digital and Bluetooth v3.0 compatible headphone, the MDR-1RBT is NFC-enabled, allowing for complete freedom of movement. Both models use the S-Master fully digital amplifier to improve basic performance, as well as the digital equalizer to obtain frequency characteristics.
The MDR-1R will be available across APAC from mid Oct 2012, while the MDR-1RNC and the MDR-1RBT will be available from Nov 2012.