Small Turn Out at Apple iPad mini Launch in Singapore
Singapore is among the first wave of countries to launch the Apple iPad mini (Wi-Fi) and fourth-gen iPad (Wi-Fi). Unlike its previous launch events for the iPhone 5 and third-gen iPad, today's turn out was rather small.
The EpiCentre outlet at 313@Somerset had its first customer in the queue the night before at about 8.30 pm. According to EpiCentre, the lady is a foreigner who came all the way from Vietnam to purchase the iPad mini. Later in the night, the queue grew to about 10 people. When HardwareZone dropped by the outlet this morning at about 7.15 am, there was about twenty people in queue.
Within 2.5 hours after it opened its doors, EpiCentre announced that all the Apple iPad mini units were sold out islandwide. The company also reported strong interest on the fourth-gen iPad from customers who were eager to upgrade their existing iPads.
The situation over at Nubox was similar - iPad mini at all 11 stores islandwide were sold out by 11 am. Mr. Bang Youn Hwang, the first iPad mini customer at Nubox@Funan DigitaLife Mall, got the tablet as a gift for his brother back in Korea. To reward customers for their support, Nubox presented each customer in the queue with a $50 voucher that can be used for their MacBook or iMac purchases within November.
“I’m always impressed by our customers’ passion for Apple products,” said Evelyn Chua, Chief Marketing Officer, Newstead Technologies. “With 11 Nubox stores in Singapore, we will continue to fuel their interest for Apple gadgets through our exciting marketing programmes.”
If you plan to purchase an iPad mini, you may want to check out Courts. The cellular versions are available for pre-order at any Courts store after today. Click here for the list of Courts stores. You can also check out more photos of the Apple iPad mini launch in Singapore on our Facebook page. Till then, wait up for our review.