SingTel today announced a significant move into the gaming space, with the launch of a unique cloud-based video gaming service called 'ESC' and exclusive distributorship of the highly anticipated Sony Ericsson Xperia Play mobile handset - further advancing its evolution from a telco into a leading multimedia services provider.
Launched in partnership with Playcast Media Systems, ESC (read as 'ESCape') is the first service in Asia to deliver on-demand high quality games directly from the 'cloud' to customers on TV and PC. This enables a rich and immersive gaming experience through a simple one-time client download - eliminating the need for consoles and time-consuming installations.
With instant and unlimited access to 24 titles at launch from a range of genres, ESC gamers can enjoy popular game titles from publishing bigwigs Atari, Capcom, Codemasters, Disney, Tell Tale Games and THQ. For example, Street Fighter 4, which is one of the most popular game franchises ever, and Back to the Future and Toy Story 3 are available to customers who sign up for the service. Each month, two to three titles will be refreshed to ensure the line-up is current and engaging.
ESC is available to anyone with fibre or broadband connectivity of 10Mbps and above. Unlimited ESC gameplay starts from $1.99 for a One Day Pack, and $9.99 for a month (all prices inclusive of GST). As a launch special, SingTel will be offering an unlimited free trial until 30 April 2011.
Customers on fibre can access ESC on their television sets via SingTel's exCite TV service and both fibre and broadband customers can enjoy the PC service by downloading a simple client.
From May 2011, ESC will also be offered with SingTel's exPress 50 fibre broadband plan at a bundled price of $66.90 per month. With this package, customers can enjoy unlimited game play with 50Mbps fibre broadband. From June, customers can look forward to the exPress 50 Ultimate Entertainment Pack which will bundle mio TV and games.
For more information and to register for the service, customers can log onto the ESC website at www.ESC.com.sg
Sony Ericsson Xperia PLAY will be available in Singapore exclusively to SingTel customers from 22 April 2011. Powered by Android version 2.3 technology, this ground-breaking smartphone delivers the ultimate mobile gaming experience with super-fast graphics capabilities and dedicated game controls. It is also equipped with all the features of a leading-edge smartphone to deliver a superb experience for web-browsing, communications, multimedia content and social networking.
The Xperia PLAY is the first smartphone to be PlayStation-certified and is pre-loaded with six leading games: FIFA 10, Bruce Lee Dragon Warrior, SIMS 3, Star Battalion, Madden NFL 11 and Crash Bandicoot. As an exclusive bonus, SingTel customers will also get to enjoy the popular action game, Modern Combat 2: Black Pegasus, free of charge. They will be able to compete against other Xperia Play users in an online leaderboard competition, to win an all-expenses paid trip to the annual video game conference E3 in Los Angeles in June.
Customers can also expand their games library with titles from the SingTel IDEAS portal, Android Marketplace and PlayStation Pocket.
In addition to games, the Xperia PLAY is pre-loaded with SingTel apps, such as the award-winning AMPed social music service and MobileTV video streaming service. Customers will be able to catch the live football action of the Barclays Premier League with the BPL Mobile service, and connect with their friends via SingTel's WheresApp application.
The Xperia PLAY is available with SingTel's 3G Flexi price plans which include up to 500 free minutes of local outgoing calls, 500 free local SMSes and 12 GB of free local data usage.
Customers may pre-order the Xperia PLAY from www.singtelshop.com from 6pm on 19 April 2011, with collection or delivery from 22 April. The handset will also be available at SingTel's Xperia PLAY roadshow at Vivocity on 22-24 April from 11am to 9pm.
|Mobile plans||3G Flexi Lite||3G Flexi||3G Flexi Plus|
|Xperia Play price||$348||$148||$0|
|Free Local Data||12GB|
|Free Local Outgoing Calls||100 mins||200 mins||500 mins|
|Free Local SMS||500|
|Free apps||AMPed, BPL Mobile, MobileTV, MySingTel, TrafficLIVE, Xplorer, ILoveDeals, SingTel App Zone, WheresApp|
|Free games||FIFA 10, Bruce Lee Dragon Warrior, SIMS 3, Star Battalion, Madden NFL 11 Crash Bandicoot Modern Combat 2: Black Pegasus|
|Free premium for Presales customers||Sony Ericsson Wireless Stereo Headset with FM Radio (worth: S$98)|