SINGAPORE - SingTel will be the first pay TV operator in Singapore to bring ‘live’ sports programming in 3D to homes in Singapore.
SingTel announced that on Sunday May 1, 2011, all residential mio TV BPL customers with 3D TV sets can tune in to Channel 111 at 9pm to watch Arsenal battle Manchester United in full 3D glory.
“In July last year, SingTel held a public screening of the 2010 FIFA World Cup final in 3D. We were also the first to offer 3D movies like Despicable Me on-demand. Today, we are proud to be the first to bring ‘live’ football in 3D right into our customers’ homes. This is another major step in realising our ambition to deliver a cutting edge entertainment experience to consumers,” said Mr Goh Seow Eng, Chief, Digital Home Group.
He continued, “Arsenal’s battle against Manchester United can now be viewed in stunning 3D HD clarity, adding that extra edge of realism and excitement never experienced before for sports on TV. It’s the next best thing to being right there at Emirates Stadium!”
A Premier League spokesperson said, "We are extremely pleased that mio TV is bringing its Barclays Premier League coverage to a whole new level in Singapore with 3D broadcasts. The popularity of 3D coverage is increasing amongst Barclays Premier League football fans in the UK and we are certain the Singapore fans will enjoy the extra detail and excitement that this new mio TV coverage will bring them.”
SingTel will also organise a special 3D screening for fans to catch the action with friends over drinks. Open to the public, those who attend can make a prediction on the winner and stand to win Samsung Galaxy S phones and tablets as well as a Samsung 46-inch SMART LED TV. Between 8pm and 11pm, there will be a one-for-one flow of Tiger Beer. Party goers can also sign up for free Tiger Season Ticket membership and enjoy exclusive privileges. Ten 3D screens will be located around the venue and 3D glasses will be distributed on a first-come-first served basis.
Big Red Sunday
Match: Arsenal vs Manchester United ‘live’ in 3D
Venue: Timbre @ The Arts House (1 Old Parliament Lane) Date: Sunday, 1 May, 2011
Time: 8pm onwards (Match kicks off at 9.05pm)
Customers with 3D TVs who have been looking forward to more content have reason to cheer now as mio TV will be introducing 3D content into its programme offerings. Besides the ‘live’ BPL football matches in 3D, mio TV will also showcase 3D movie blockbusters.
All mio TV subscribers who have 3D TV sets at home will be able to enjoy these documentaries on-demand free of charge. Also coming up in May are 3D movies, with titles such as The Green Hornet starring Jay Chou, Seth Rogen and Cameron Diaz; and My Soul to Take starring Max Thieriot, John Magaro, DenzelWhitaker.
This mio TV 3D initiative is part of SingTel’s push to lead and shape the growing and exciting 3D market in Singapore.
“MDA is glad to support SingTel’s stereoscopic 3D TV consumer trial. Consumers can look forward to a more enriched visual experience beyond TV as we know it today. In addition, we hope that the industry will leverage on the potential of 3D technology to provide consumers with even more exciting viewing propositions, and in so doing, build up their capabilities in 3D content delivery and production as well.” said Mr Yeo Chun Cheng, Director of Broadcast, Animation, Film and Music of Media Development Authority.”