Singapore-Based Company Oaxis Jumps on Wearable Bandwagon with the Star 21
The wearable market is projected to grow to tens of millions of devices in the coming years and Singapore-based company Oaxis wants a piece of the pie too!
Showcased at CommunicAsia earlier today, Oaxis has developed a wristband, the Star 21 (no, it has nothing to do with the SAR 21 rifle). The numerical figure has two meanings. First, the wristband has 21 LEDs illuminating when pressed to show the time, distance covered and calories burned. Second, the company believes that it takes an average of 21 days for a person to cultivate a habit and the Star 21 is designed to help the user achieve his or her goal within that time frame.
We were told by Mr. MK Kuan, Director for Oaxis that the process of cultivating healthy habits becomes more enjoyable if it is done through "gamification". The user is encouraged to hit his or her goals on a daily basis through a gaming system on its mobile app. Mr. Kuan said that the mobile app is catered for Apple iOS first as it is tougher to develop for Apple. Oxais will consider porting the app over to the Android platform in the near future.
Like most fitness-centric wearable devices, the Star 21 is capable of all day activities tracking from calories consumption to sleep quality monitoring. It also supports wireless auto synchronization and data is backed up for 7 days. Other features of the wristband include a thin and lightweight design made up of antibacterial material, IP67 rating for water and dust resistance, and convenient charging via micro-USB cable.
Oaxis is in the midst of gaining approval from Apple for its mobile app and is expected to put the Star 21 up on KickStarter in July. Its retail price is US$69.