Sharp Showcasing New Screen Technologies at CES 2013
Sharp will be taking the lead in the development of the next generation of screen resolution: Ultra HD. Previously known as 4K, this significant leap in viewing is four times the pixel resolution of 1080p. At CES, Sharp will be demonstrating two large screen Ultra HD televisions.
Developed jointly with I-cubed Research Center Inc., ICC Purios combines Ultra HD resolution and the ICC (integrated cognitive creation) image processor, which reproduces the “cognitive” process by which the human brain interprets light stimuli. Employing this unique process provides a similar sense of depth, texture and perspective to what people experience when looking directly at an object for a lifelike viewing experience where everything is in sharper focus. ICC Purios is the world's first display to pass the 400 tests necessary to receive THX 4K Display certification. The TV will retail in summer 2013.
AQUOS Ultra HD
In addition to boasting Ultra HD resolution, the AQUOS Ultra High prototype at CES will feature a new screen technology, introduced as Moth Eye that virtually eliminates glare and reflections while preserving color vibrancy and contrast.
Using a specialized sub-pixel signal processing for Sharp's red-green-blue-yellow Quattron pixel panel, the next generation of Quattron will allow the control and use of these colors individually, enabling the reproduction of double resolution in one singular pixel. The next generation of Quattron technology also includes specialized signal processing for scaling up from 1080p to 4K images. Products with this technology are set for a 2014 launch.
The company is showing a glimpse of the high definition future with a demonstration of 8K resolution on an 85-inch (diagonal) screen size class TV. 8K refers to a 7680 x 4320 resolution, the equivalent of 16 times the pixel resolution of HDTVs.