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Samsung Presents "Smarter Living" Strategy Across Consumer Devices

Samsung Presents "Smarter Living" Strategy Across Its Consumer Devices

Premium devices, such as the newly unveiled ES9000 Smart TV and Galaxy Note II, were used in a mock home setting for Samsung's media event held at Ritz-Carlton Residences earlier today. Samsung's purpose? To highlight the seamless (and mostly wireless) ways in which consumers can share multimedia content across multiple devices, including Smart TVs. Two new services were highlighted: AllShare Cast, and a Live Chat feature found in Family Story.

Family Story is essentially a cloud-based service on Samsung's Smart TVs which allows family members to share photos, post memos, or schedule events. With the new Live Chat update, users will be able to reach loved ones in real time for important events, or to notify them on special updates such as the recent upload of a photo for instance. 

AllShare Cast deserves a special mention since this service isn't dependent on your home's gateway or router, like AllShare Play for instance. Available in devices such as the Galaxy S3 and Galaxy Note II, users can stream or share pictures, songs, and videos from smartphones and tablets with the TV directly using AllShare Cast. In other words, you can think of AllShare Cast as a direct peer-to-peer solution, compared to the DLNA-based AllShare Play service which requires devices to be on the same home network. Samsung also took the opportunity to showcase the AllShare Cast Hub device; a compact Wi-Fi Display receiver which enables users to mirror contents on their phones and tablets to the HDTV. The Hub connects to the TV via HDMI, and is powered by a small travel power adapter. Samsung did not provide us with a specific price or launch date for the AllShare Cast Hub, but it is said to cost slightly over a hundred dollars, according to a spokesperson. 

"Samsung is proud to be the only company that makes products that can serve every element of your world. We have pushed the boundaries of innovation to align Samsung's uniquely diverse product portfolio so that our products work seamlessly and effortlessly together; be they smartphones, tablets, TVs, vacuum cleaners, cameras, or notebooks. We are breaking down the barriers that exist between content, devices, and everyday consumer life", said Irene Ng, Vice President of Marketing, Samsung Asia.

Other services such as the AllShare Play and AllShare Control (using your smartphone as a TV remote via an app, for example) were given a mention during the presentation, although they are not entirely new since they're already available on many of Samsung's existing consumer devices.

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