SINGAPORE – May 26, 2010 – Samsung Electronics Co. Ltd., a leading mobile phone provider, today reinforced its commitment to smartphones with the regional launch of its flagship Galaxy S i9000 at the Suntec Singapore International Convention and Exhibition Centre. The Android-based Galaxy S, designed to make users’ lives more convenient, exciting and integrated, will be available in this region starting with Singapore in June.
In front of hundreds of media and partners, CEO of Samsung Southeast Asia & Oceania Mr. Gregory Lee shared how Samsung’s Galaxy S will redefine the way people think about smartphones and deliver on Samsung’s commitment to fuel mass adoption in this category.
“At Samsung, we believe that we need to constantly look ahead of the curve to deliver the future to the mobile industry – and the future is the smartphone. This is why Samsung is committed to delivering new smartphone experiences to everyone in the world regardless of cost, lifestyle or geographic location. This is Samsung’s vision, to fuel the mass adoption of the smartphone by creating a smartphone for every person and every lifestyle,” said Mr. Lee.
Themed “Smart Life”, the Galaxy S regional launch highlighted how Samsung’s flagship smartphone will set a new standard for smartphones, offering a compelling proposition for the lifestyle audience that craves smart, stylish and sophisticated devices.
Super-slim, ultra-lightweight and sporting a dazzling four-inch Super AMOLED screen, the Samsung Galaxy S takes the smartphone experience to a new level through a combination of speed with a 1GHz application processor, amazing features, entertaining content and sleek design.
The Galaxy S boasts Samsung’s super-fast TouchWiz 3.0 user-interface (UI), giving users instant access to their mobile lives. The “Smart Life” is further realised through intuitive, integrative features, including Swype text input service, a rich augmented reality browser, Layar, and advanced Location Based Service (LBS) capabilities.
Android Market and Samsung Apps deliver a world of rich, entertaining and compelling applications and experiences. Apps across various categories including games, e-books, lifestyle and health services can be downloaded on-the-move on the Galaxy S. The phone’s powerful 1GHz processor enables super-fast performance. In addition, the Galaxy S puts the world at your fingertips with services like Layar augmented reality browser and Swype – the latest technology that enables you to type messages quickly with the glide of your fingers. The Galaxy S includes Google Search, Google Maps, Gmail, YouTube, and Google Talk as well.
The Galaxy S is a stunning, slim device designed to fit sleekly in your pocket. Its super-bright, ultra-sharp four-inch Super AMOLED screen, boasting technology used in Samsung’s award winning LCD and LED TVs, will make your pictures sharp and your videos look incredible. It is the perfect platform to debut your amateur photography skills – you can shoot, edit, play, and share HD all in the palm of your hand.
At work, you can easily transfer files to your other electronics devices or create a Wi-Fi hub – get online on your laptop using the Galaxy S internet connection feature. On the move, the amazing 1GHz processor allows you to surf, play, and share with speed, keeping you fully connected wherever you are.
Imagine getting the content you want, when you want it – from your friends’ and loved ones’ status updates to headlines from The Economist to the performance of your stocks and shares. The Android-powered Samsung Galaxy S offers an innovative, intuitive user interface, giving you the flexibility and control to create your own personalised space. The Samsung Galaxy S responds to adjustable user settings, gathers information you want and need and ultimately delivers a daily briefing designed by you.
Wherever you are heading, the Samsung Galaxy S will help you find your route. Directory service applications like Yelp and Layar can help you find various retail outlets and points of interest by category, while Google Maps with Street View allows you to navigate unfamiliar routes (subject to network and regional availability).
The Galaxy S makes Smart Life a reality with Social Hub, an integrated social networking feature that brings together social networks service (SNS) like Facebook and Twitter, along with your contacts and messaging services, into a single, easily accessible place.