There is no other war in the HDTV industry more fiercely fought than the one between Samsung and rivals LG. In the battle for 3D TV supremacy, Samsung has championed the active-shutter technology since their arrival in the consumer space two years ago, while LG returned fire with their very own passive FPR (film patterned retarder) feature, citing a flicker-free and cheaper solution compared to Samsung's stereoscopic tech. Although Samsung has derided LG's FPR 3D screens and their alleged lower resolution, Samsung has since turned the tides of war towards the Smart TV arena instead. And now, it appears that this skirmish is about to escalate into the OLED arena with Dual View as the main highlight.
In simple terms, Dual View enables users to view two different programs on the same HDTV screen simultaneously. Typically, a 3D signal comprises of two sets of distinct images, and what Dual View does is to send left-eye images to one viewer exclusively, and right-eye images to the other user. This technology isn't new, however, since they first originated as an enhanced gaming feature (typically called Dual Play) which enables gamers to enjoy a full display instead of sharing a restrictive split screen. As announced during Samsung's Premium TV Showcase held in South Korea recently, the CE company will be capitalizing on OLED's fast-switching properties to augment their upcoming OLED displays with Smart Dual View.
Although Dual Play (for gaming) is feasible on LCD displays, as seen in LG's latest offerings and purportedly Philips too, it is likely that Samsung would save their Smart Dual View bit for the OLED screens instead. In terms of OLED tech, Samsung will be deploying an RGB (red, green, and blue sub-pixels) configuration for their wares, while LG, on the other hand, will be using white organic emitters (white OLED) coupled with a color filter in contrast to their rivals. As expected, this disparity in technology is most likely to escalate into another war of words when the OLED displays finally rolls around.
Source: DisplaySearch Blog