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Samsung Ends Full-HD Passive 3D Pact with RealD

Samsung Ends Full-HD Passive 3D Pact with RealD

Six months ago, Samsung Electronics and RealD, signed an agreement to co-develop a three-dimensional LCD display capable of delivering Full-HD 3D resolution to both eyes via polarized 3D glasses. This technology, ideally, delivers the best of both active and passive features with its Full-HD resolution as well as its deployment of lighter and more affordable eyewear. 

To achieve this, the shuttering process is done on the LCD panel itself instead of the lenses. In other words, alternating the left and right eye frames are executed on the TV before they are synced with the circularly polarized 3D glasses. 

According to reports provided by RealD's management team earlier this month, however, Samsung has decided to end its co-development with RealD and focus on its active-shutter glasses technology instead. Michael Lewis, RealD's CEO, revealed that the Korean firm's change of plans was triggered by an internal audit of the company's HDTV lineup following a management change. Poor consumer demand for HDTVs worldwide is also one of the decisive triggers for Samsung's exodus from the pact.

Samsung's decision to pull out from the alliance served as a major blow to RealD, whose share prices dipped substantially during aftermarket trading hours following the revelation. Despite the current hiccup, RealD has chosen to remain optimistic. The company has already made plans to approach other LCD panel makers to adopt its polarized 3D display technology. 

Source: HDTVTest

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