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Samsung Catapults Angry Birds and Other Smart TV Apps

Samsung Launches Angry Birds and Other Smart TV Apps

Samsung unveiled a new suite of Smart TV apps today. As highlighted earlier this month, the South Korean firm has officially launched the popular Rovio game, Angry Birds, which capitalizes on Samsung's latest motion-control technology featured on premium Smart TV models like the ES8000 and ES7500 series. SingTel mio TV PLAY is another prominent OTT (over-the-top) app local users can look forward to, as Samsung looks to bolster their video streaming services such as SingTel Video Store and SingTel Video Search released a year ago.

Consumers here can also expect upcoming edutainment titles such as Yummy Science, Calculus, Ferog in the Well, My First World and E-Assessment, slated to be launched in September. Read on for the press release.


Singapore, July 27, 2012 – Samsung Electronics Co., Ltd, a market leader and award-winning innovator in consumer electronics, today announced that it will be providing more high quality content with a suite of new apps for its Smart TV consumers. Providing consumers with the opportunity to experience the future of Smart TV, these include Angry Birds, utilizing Samsung’s Motion Control technology, SingTel’s mio TV PLAY and other edutainment, entertainment and information apps.

"Building on our heritage of Killer Apps with the most robust Smart Content in the industry, Samsung is proud to continue providing quality content for our Singapore consumers. We are honored to be the first to bring Angry Birds, one of the world’s most beloved games, to Samsung Smart TV,” said Irene Ng, Vice President of Marketing, Samsung Asia Pte Ltd. “The Smart TV experience brings family members together to enjoy a unique shared experience on a large screen with superior picture quality, and Samsung will continue to develop various content so that consumers can enjoy new experiences on the platform."

The suite of new apps which will be available this year includes:

  • Entertainment: Angry Birds, SingTel mio TV PLAY, StarHub Video Store, WOWtv and Viki Premiere
  • Edutainment: Yummy Science, Calculus, Ferog in the Well, My First World and E-Assessment
  • Information: Maybank

Developed by Rovio Entertainment and new to Smart TV, Angry Birds works with just the wave of a hand in front of the screen, powered by Samsung’s Smart Interaction technology. Throughout game play, all actions, including level of difficulty selection and screen zoom in/out, are performed using motion control. Players can activate the unique skills of each bird and even control the game’s trademark slingshot action using arm movement enabled by the built-in camera.

Following SingTel’s first two Smart TV applications – SingTel Video Store and SingTel Video Search, the SingTel mio TV PLAY is an over-the-top (OTT) video streaming application incorporating and enhancing its previous two services. The enhanced app will enable consumers to access the web video content in SD and HD format through an online catalogue and access to an online video store with Hollywood and Asian movies.

As part of Samsung’s commitment to providing strong integration of great hardware, software and services, four interactive edutainment apps developed by the local developer community will be launched in September 2012. These apps are a result of a joint call-for-proposal for the development of educational TV apps for the Samsung Smart TV platform and ecosystem announced in September 2011 with the Media Development Authority of Singapore’s (MDA) Interactive Digital Media Programme Office (IDMPO). The apps, Yummy Science, Calculus, Ferog in Well, My First World, will help promote interest self-learning at home and interest in science, technology, engineering and mathematics. 

Angry Birds and SingTel mio TV PLAY are now preloaded on Samsung Smart TVs.

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