Rumor: Amazon Poised to Launch Own TV Set-Top Box

Rumor: Amazon Poised to Launch Own TV Set-Top Box

According to Bloomberg Businessweek, Amazon is planning to launch its own television set-top box. This TV-based device can be viewed as a natural extension to Amazon Instant Video that is an video-on-demand service currently only available in the United States.

(Image Source: Amazon)

The new set-top is allegedly under development by a team, which is led by Mr. Malachy Moynihan, who was a former VP of video products at Cisco. Two other prominent figures in the team include Mr. Andy Goodman, who used to ply his trade as TiVO and Vudu, and former ReplayTV hardware architect, Mr. Chris Coley.

Bloomberg's sources added that the box will plug into televisions and give users access to Amazon’s video offerings that include its Video on Demand store, which features newer films and TV shows, and its Instant Video service, which is free for subscribers to the Amazon Prime two-day shipping package. There were no further details on the hardware specifications on the TV set-top device. Based on what we had reported earlier in February where we highlighted Intel's own set-top box that will feature a front-facing HD camera with facial-recognition technology, Amazon's rumored device will definitely face stiff competition in the saturated US streaming media market.

(Source: Bloomberg Businessweek)

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