Despite its healthy market share in the smartphone segment, Research in Motion (RIM) is keenly aware that its enterprise focused devices are facing stiff competition from more consumer friendly smartphones using Apple or Google's operating systems. Hence, the new OS, version 6, is aimed at bringing the company up to par with some of the features that are now indispensable on other phones, like universal search, a modern, WebKit based browser and social networking apps.
Ars Technica - Research In Motion introduced both the new BlackBerry Torch and version 6.0 of the company's operating system. The event, co-hosted by AT&T, marked the latest attempt by RIM to find a hardware/software combination that might appeal to a broader consumer audience and hold off the hard-charging Android and iOS platforms. The new BlackBerry Torch, a touchscreen device with a slide-out keyboard, will be available as an AT&T exclusive on August 12th. The price will be $199 with a two-year contract.
If you've got a Bold or a 3G Pearl, you'll have a chance to upgrade to the new OS, depending on your carrier. Click here if you want to read more.