RIM (Research In Motion) has announced that it has changed its name to "BlackBerry" with immediate effect.
The Company is adopting the name of its BlackBerry smartphone to coincide with the launch of its new mobile computing platform, BlackBerry 10. As part of the move, the Company will now trade as "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. The changes to the company’s ticker symbols will be effective at the start of trading on Monday, February 4, 2013. Also, the company’s website (www.rim.com) has changed to www.blackberry.com and soon, company email addresses will migrate to @blackberry.com suffix.