Lenovo, the current global leader in terms of PC shipments, reported their smartphone and tablet sales have outstripped their PC shipment. According to the New York Times, the company shipped 12.9 million units of smartphones and tablets; while PC units numbered at 12.6 million.
The company revealed, as of June 30 this year, it shipped 11.4 million units of smartphones, and 1.5 million tablets. This is the first time when Lenovo's combined sales of smartphones and tablets surpassed its PC sales during the quarter. Lenovo executives said the company was in a position to capitalize on the demand for "less expensive" handsets as the end-consumers of emerging markets prefer mainstream products over premium ones.
This change in consumer tastes may be one of the primary reasons that drive premium handset makers like Samsung to offer phones that include the Galaxy S4 mini and Galaxy S III mini. In fact, Apple is also rumored to be planning for a more affordable version of its iPhone.
However, in terms of revenue generation for Lenovo, laptop sales account for 52 per cent; while PCs managed to contribute 28 per cent of the total pie. Their total sales raked in US$4.5 billion for the company. For smartphones and tablets, their share stood at 13.7 percent, to a tune of US$1.2 billion. This situation is in line with Lenovo's "Protect and Attack" corporate strategy where it relies on its core PC and laptop businesses, and aggressively targets emerging markets with growing demand for smartphones and tablets. For more information, please read the full press release on Lenovo's quarterly earnings here.