rara.com, a new digital music service powered by Omnifone, launches in Singapore. The music streaming service, which houses a catalogue of over 10 million tracks, costs S$0.99 monthly for the web browser version during the first three months. Following which, it'll cost S$4.99 per month. Through a standard web browser, rara.com features a wide selection of curated music channels to suit your every mood at the touch of a button, allowing for playing of music as easy as switching on your radio or CD player.
The music streaming service is also available on mobile platforms such as Google Android and Apple iOS. The combined cost for access to the music catalogue via web and Android will start with S$1.99 per month for the initial 3 months period, followed by S$9.99 per month. For the mobile version, the current track and following three tracks in the queue are automatically stored on your mobile device for offline use via caching. Tracks that have been stored offline are indicated with a blue play icon.
Though Apple's extensive list of music tracks and albums on its iTunes Store isn't available in Singapore, these music stores, be it streaming or downloads, are a viable alternative. To date, rara.com has joined other services such as SingTel's Amped and BlackBerry's recent collaboration with 7digital on a music store for the PlayBook.
Read on for the full press release.
SINGAPORE – rara.com, a revolutionary new digital music service designed specifically for the mass market who still use CDs and want an easier way to adopt digital music, launches across Singapore, Australia and Canada today, a month after launching across the USA, UK, Ireland, France, Germany, Italy, Spain, Austria, Belgium, Denmark,Finland, Luxembourg, The Netherlands, Norway, Sweden, Switzerland and New Zealand.
To enable as many consumers as possible to experience the joys of rara.com, consumers will be able to gain instant access to rara.com and a catalogue of over 10 million tracks ad-free from just SGD$0.99 per month for the first three months in Singapore, AUD$0.99 per month for the first threemonths in Australia and CAD$0.99 per month for the first three months in Canada.
The new service will also be pre-loaded on the vast majority of Singapore, Australia and Canada HP PCs, and also available on Android, iOS and other platforms.
The new service was developed following ICM Research commissioned by rara.com which shows at least 70% of consumers have not bought a digital music track in the past six months, and that 60% have never experienced any form of digital music.
rara.com reaches this market by utilising a simple and beautiful user interface, which removes the need to navigate or manage lists of digital media files, through a standard web browser.
rara.com also features a wide selection of expertly curated music channels to suit your every mood at the touch of a button making playing music online with rara.com as easy as switching on your radio or CDplayer.
rara.com users can also share music through Facebook and other social networks.
rara.com has secured international licensing agreements with Universal Music Group, Sony Music Entertainment, EMI Music and Warner Music Group. Publishers and collection societies have also licensed the service internationally with Omnifone creating a catalogue of over 10 million tracks for rara.com users to enjoy.
rara.com is powered by global cloud music service provider Omnifone.