Ralph Lauren debuts fitness and health-tracking t-shirts at the U.S. Open
Tennis fans, keep your eyes peeled because Ralph Lauren will be debuting its new fitness and health-tracking t-shirts at the U.S Open. Marcos Giron, the number one singles player in the Intercollegiate Tennis Association, as well as a number of bell boys will be sporting this new tee.
With regards to this new t-shirt David Lauren, senior vice president of Advertising, Marketing and Public Relations, said, "Ralph Lauren continues to be at the cutting edge of fashion and culture. Our goal is to create and reflect the ultimate lifestyle, and we believe that a healthy and active life is an essential part of that. Ralph Lauren is excited to help lead the industry in wearable technology in this ever-evolving, modern world."
Developed with OMsignal, the t-shirt is interwoven with a sensors that track heart rate, breathing rate, breathing depth, activity intensity, steps walked, calories burned and more. Data from the sensors are that transmitted to a small black box that users are required to clip to their t-shirts. This black box then relays the information to an accompanying iOS app via Bluetooth.
The black box has enough juice to run for 30 hours, but it is not entirely waterproof, merely water resistant. And since it clips to the t-shirt, the t-shirt themselves do not contain any electronics other than the sensors, which makes them machine washable.
Ralph Lauren expects to launch this t-shirt next year.