Qualcomm Brings Sesame Street to Mobile Devices Through AR


Qualcomm Brings Sesame Street to Mobile Devices Through AR

What do Qualcomm, Sesame Street and augmented reality have in common? The answer, is Qualcomm's new Snapdragon processors that are capable of processing multiple Sesame Street playsets into augmented reality on a mobile device.

During CES 2012, Qualcomm and Sesame Workshop announced a collaboration to explore augmented reality technology to enrich and enhance the learning experience for children. The prototype playset that we saw featured recognizable characters such as Bert and Ernie, with other complementing playing objects ranging from a fridge, TV to a car for further interaction.

This is made possible by Qualcomm's Vuforia platform. While Qualcomm has been exploring AR technology since last year, the Vuphoria branding was only finalized in the second half of 2011. As of now, over 17,000 developers are working to bring AR onto mobile devices through Vuphoria, which supports over 400 smartphones and tablets in the market. According to Qualcomm, we are looking at over 300 apps that are AR-capable, and the Sesame Street playset is the next step to allow companies to commercialize their products into the AR realm.

During the demo, Bert was initially placed into the AR space, and once Ernie was added in, we noticed how both sets started interacting with each other. This particular demonstration showcases the processing power of the ARM-based Snapdragon processor, which has to compute multiple objects within the AR field. In fact, once a certain number of objects were placed within the AR game card, we were able to play a game of hide-and-seek for Ernie's rubber ducky by moving the camera closer to the objects.

Qualcomm and Sesame Workshop are working closely to introduce more characters into the playset, and will be able to introduce more ways for each playset to interact with each other in the near future.

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