News
News Categories

Qualcomm announces partnership with F1 team Mercedes AMG Petronas

By James Lu - on 2 Mar 2015, 2:25am

Qualcomm announces partnership with F1 team Mercedes AMG Petronas

Mercedes driver, Nico Rosberg, was on the Catalunya track, testing Mercedes 2015 F1 car, which already incorporates Qualcomm technology. 

At a pre-MWC event today held at Barcelona's Catalunya racetrack, Qualcomm announced a multi-year agreement to be an official technology partner of F1 team, Mercedes AMG Petronas. The two companies will collaborate to develop new connected car technologies to enhance the team's on-track performance, utilizing Qualcomm's expertise in mobile as the foundation for development.

Current and future technology projects will target real-time data transmission, sensor networks and wireless charging integration.

Toto Wolff, Head of Mercedes-Benz Motorsport (left) with Derek Aberle, president of Qualcomm Incorporated (right) 

"Qualcomm is committed to leading the connected car movement and bringing the benefits of mobile technology to automotive and we're excited to bring our technology leadership to a team within one of the most elite organizations in the automotive industry," said Derek Aberle, president of Qualcomm Incorporated. "With Mercedes-Benz leading the motorsports circuit, this collaboration provides a prominent testing ground for new technology advancements. We're looking forward to helping the MERCEDES AMG PETRONAS Formula One Team rise to the next level and as a result, refine some of the industry's most sophisticated auto technologies."

"Innovation and racing are at the heart of Mercedes-Benz, so it was important to choose a technology sponsor that can raise the game for us in these areas," said Toto Wolff, Head of Mercedes-Benz Motorsport. "With each year, developing a winning Formula One team relies more and more on electronics and connectivity, and we're very excited to have Qualcomm onboard to work with us. Their unparalleled leadership in the mobile and automotive industries makes them a perfect addition to the team to help uncover the new connectivity potential of our car and to explore potential further applications of this technology in the future."

 

Join HWZ's Telegram channel here and catch all the latest tech news!
Our articles may contain affiliate links. If you buy through these links, we may earn a small commission.