According to PC World, Pinterest is currently the third most popular social network on the Internet. It functions like a digital scrapbook, one that allows you to browse for things that interest you and share them with your Pinterest friends. The site experienced phenomenal growth since its introduction last year, and that's when it still adopted an invitation-only policy. Now that it has opened its doors to the general public, Pinterest is banking on the introduction of its two mobile apps on the iOS and Android platforms to expand its reach.
It may sound funny, but our goal has never been to keep you online. Instead, we want to inspire you to go offline and do things that you love. Today, we’re making it easier to take your inspirations with you by providing new apps for Android, iPad and iPhone.
According to the company, the new mobile apps make use of touch technology to enhance the user experience as well as offer new and different ways of interacting with "pinned" items. For Pinterest, their main goal at the moment isn't to monetize, but rather, to reach out to more potential users.
When we think about what we’re designing at Pinterest, we think about giving everyone a place to dream, plan, and prepare for the things in their lives. The Pinterest apps for iPhone, iPad, and Android are about enabling you to do just that, not seated in front of a computer or at the office, but wherever you go as you live your life.
The experience of using the app on a phone or tablet is similar to the main website. Users simply browse pinned items, select pins they like, and repin, "like" or comment on the pins. Tablet users will find that their experience is closer to that of the main website. They can browse more pins at any one time. Smartphone users, on the other hand, view less pins due to the constrained screen space on mobile phones. There are only two columns (see picture above), but scrolling and pin selection is reportedly snappy and responsive.