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Philips Names Woox Innovations as Its Audio, Video, Multimedia and Accessories Business

Philips Names Woox Innovations as Its Audio, Video, Multimedia and Accessories Business

Philips' Audio, Video, Multimedia and Accessories business, a standalone subsidiary, has unveiled its new name -  Woox Innovations.

With headquarters still in Hong Kong, the company has in-house global teams of more than 50 designers and 30 sound experts, as well as advanced capabilities in consumer insight research and product creation. In September, it was announced that Philips is collaborating with DJ Armin van Buuren; this partnership will continue under Woox Innovations to develop Philips branded audio products for both DJs and music fans.

Woox Innovations will also continue to build on its Fidelio range of audio products, and marketing communications, including its groundbreaking ‘Obsessed With Sound’ and ‘You Need To Hear This’ campaigns.

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