Norton has released a survey which sheds light on Singaporeans' mobile usage habits, the importance of their personal information, and their level of understanding when it comes to mobile security.
The study has shown that Singaporeans are not only using their mobile phones to stay connected, but also to fulfill necessary daily tasks and interact in activities which improve their lifestyle. An astounding 91% of the online population in Singapore possess at least one mobile phone, which is comparable to the number of people who own a computer (92%). Also, it was reported that the top online mobile phone activities include social networking at 57%, reading the news at 55%, and online messaging at 39%.
While 61% of Singaporeans understand that mobile threats are real, almost half the mobile users in Singapore do not employ passwords to protect their devices. On top of that, 30% are unaware if they can remotely track their phone using GPS navigation software. These findings show the lack of security knowledge among Singaporean mobile users.
Also, one in three connected Singaporeans have had their mobile phone lost or stolen, with the majority (69%) losing them. 78% said that losing their contact information was the worst part, while 52% felt their privacy had been invaded. Two in three Singaporeans had paid an average of S$424 to resolve the situation. In fact, three in five Singaporeans would have paid a ransom averaging S$273 in order to resolve their lost or stolen phone issue, and one in three would forgo a S$10,000 lottery win rather than lose their mobile phone. This further reinforces the high dependency Singaporeans have on their phones and the value they place on their personal information. It is promising to know that 53% of connected Singaporeans believe that security software would have helped in their mobile data recovery.
Norton Mobile Security for Android devices addresses some of today’s most common mobile issues, including device loss and data protection. Norton Mobile Security has anti-theft, anti-malware, locate and remote wipe features.
Norton Mobile Security Lite is available for free in English on the Google Play Store. For users seeking additional protection, there is the option to upgrade to the full featured Norton Mobile Security for an annual subscription of S$19.90.
David Freer, Vice President of Consumer Business for Asia Pacific and Japan, Symantec, has mentioned that while their focus on mobile security solutions is still predominantly in the Android operating system, they will be looking to make them available for other OSes, including iOS and Windows-based OSes, by end of this year.
About this survey
This quantitative online survey was conducted in February 2012 by The Leading Edge, an independent market research firm on behalf of Norton by Symantec. The Leading Edge conducted the survey among a sample size of 500 adults between the ages of 18 and 64 years, within each of the following five markets: Singapore, China, Japan, India and Australia.
Singapore’s sample size comprised 51% female and 49% male of which 13% were 18 to 24 years old, 29% were 25 to 34 years old, 30% were 35 to 44 years old, 19% were 45 to 54 years old, and 10% were 55 to 64 years old. The fieldwork was conducted in February 2012 and completed within the month.