Google Apps, launched by the search giant in 2006 was targeted primarily at enterprise users. It was mostly free for companies which have only a few employees. But for organisations with more employees, it also presented itself as a fairly attractive and cost-effective alternative to conventional office suites. Today, 3 million organisations use Google Apps to streamline their productivity collaborative processes, with 3000 new businesses getting on board every day.
Google's major UK customers include Rentokil Initial, which deploys the apps to 35,000 employees, Jaguar Land Rover's 15,000 users and Specsavers's 2,500 staff. The Guardian and Telegraph newspapers each have around 2,000 employees using Google Apps.