Microsoft Cuts Surface Pro Price In 5 Countries, Singapore Not One Of Them
It’s safe to say that the Microsoft Surface RT tablet has not taken the world by storm. Less than a month ago, Microsoft revised the pricing of its ARM-based tablet, shaving a good S$180 off for each variant to help move stock; and it was revealed shortly later that the company took a US$900 million write-off for unsold inventory.
But how about the Surface Pro, the other Microsoft tablet that's capable of running the full version of Windows 8 and all the legacy desktop apps? While it’s not known how many units Microsoft has sold, again, it’s perhaps safe to assume that Microsoft has expected the number to be higher than reality. According to The Verge, the Surface Pro has now gotten its own US$100 price cut. The 64GB version is now going for US$799; the 128GB version US$899.
And this isn’t just for the U.S. market; it’s also for Canada, China, Hong Kong, and Taiwan. Apparently, this move is partly due to Microsoft "seeing great worldwide success with Surface RT pricing and keyboard-cover promotions over the past several months”. This price cut is expected to last till August 29, but we suspect Microsoft will make it permanent. After all, with Intel 4th-gen Core processor-based (also known as Haswell) devices already out in the market, and the expectation of an upgraded Surface Pro in the near future, there’s no better time to lower the price of the current Surface Pro.
At the moment, the price cut isn’t applicable here in Singapore. But when it does, you’ll be the first to know.
Source: The Verge.