Despite Microsoft's public proclamation that Windows 8 is selling well and that developers are all jumping on the Windows Store bandwagon, word on the street is that the makers of Windows 8 are not entirely happy about the rate of Windows 8 adoption.
Windows 8 is Microsoft's most radical update yet and given the significance of the new OS, response has thus far been underwhelming. Reportedly, sales figures have not reached Microsoft's internal projections and the company is blaming this on OEMs for lackluster hardware.
OEMs, however, are not happy to take the blame. Jeff Barney, VP of Toshiba America's PC and TV Business, said that things are different this time round as Windows is no longer the only OS in town.
“In the past Windows was the only game in town, when it was Windows 7 or Vista it was the big event of the year. These days it’s a different environment.”
Sony's VAIO Product Manager Dave McFarland agrees and added:
“The expectations of what we forecasted for — I don’t want to say we’re right on track — we’re probably close to being on track to where we predicted,” he said. “If I had to compare Windows Vista to Windows 7 versus Windows 7 to Windows 8, our sales numbers aren’t as high as from the Vista to Windows 7 era.”
This is to be expected given Microsoft did a pretty good job with Windows 7, unlike Vista, so many users do not feel as compelled to upgrade.
With Christmas coming up, Microsoft and OEMS alike will be hoping that the festive holiday will help give sales a much needed boost.