Microsoft might have its own Windows Phone 7 platform to work with, but that doesn't exclude the company from strengthening its presence across other platforms. During Research in Motion's annual BlackBerry World event, the Redmond-based company made a formal announcement, placing its Bing search engine and mapping solution as the preferred choice on RIM's upcoming BlackBerry devices running on the new BlackBerry 7 OS.
All Things Digital - Microsoft CEO Steve Ballmer was Tuesday’s surprise guest at BlackBerry World, showing up to help announce a partnership between Redmond and Research In Motion that will see Bing play a prominent role on future BlackBerry Devices.
Bing will become the preferred search option within the BlackBerry’s browser and the Bing app will be the default search and mapping program from RIM, though carriers are able to change that based on their own search deals.
The alliance with Nokia and now with the makers of the BlackBerry smartphones have shown one thing - Microsoft is pushing to put their Bing service on the map, beyond their Windows Phone 7 OS. This is a timely addition, acting as the buffer between Nokia's upcoming Windows Phone 7 devices that'll be making its appearance sometime in 2012, or perhaps even earlier if things go well.
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