Note: This article was first published on 16th May 2016.
Just over a week ago, Microsoft put out a blog spot reminding users that Windows 10’s free upgrade offer will end on 29 July, which means there are just over two months left for you to upgrade for free. But as the date nears, Microsoft has begun to auto-schedule PCs to upgrade to Windows 10, regardless of whether it has consent from end users.
Microsoft is heavily invested in maximizing adoption of its latest operating system, because it means that more advertising data will be available to the company, which translates into more revenue. This should come as no surprise to most readers – after all, no one really thinks that Microsoft made Windows 10 free for a year out of the goodness of its heart.
However, Windows 7 still holds significantly more market share than Windows 10, even though users remain subjected to pesky pop-ups that nudge them to upgrade. But as the free upgrade window closes, Microsoft is upping its game – and not necessarily in a good way – by automatically scheduling upgrades to Windows 10 on certain PCs.
So instead of seeing the familiar reminder pop-ups, some users are noticing that their PC already has an upgrade scheduled at a future date, even if they did not agree to it. Still, there are options to cancel the scheduled upgrade or postpone the date, so Microsoft isn’t quite forcing you to upgrade if you’re sharp and catch it in time. However, this means that certain less tech-savvy users may not notice it in time to stop it, and may simply end up with a rude surprise as their PC suddenly initiates the upgrade process.
If you still want to remain on your older OS, the best thing to do for now would be to check the Windows 10 pop-up regularly to head off any automatic scheduling (hopefully, you’ll only need to do this till the free upgrade windows closes on 29 July).
Nevertheless, we still think that Windows 10 is a great OS and you should upgrade if your machine supports it. But we’re also strong believers in user autonomy and choice, and it appears slightly disingenuous on Microsoft’s part to attempt to coax unwitting users to upgrade.
Source: Tom’s Hardware