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Majority Of TV Buyers Aren't Doing So For New Features

Majority Of TV Buyers Aren't Doing So For New Features

Contrary to popular belief, the majority of consumers upgrading to a new HDTV set aren't doing so just to gain Internet connectivity, 3D features or LED backlights. Instead, key drivers such as trading up for a larger screen or a flat panel remain as one of the primary reasons for their upgrades, according to a recent study conducted by DisplaySearch.

DisplaySearch - According to the DisplaySearch Global TV Replacement Study, the main reasons why people decide to buy a new TV are the same ones that have been cited for years: to have a newer, bigger and better performing TV, and not just to replace a broken TV, although that can be a motivator. In an effort to drive even faster replacement activity, TV set makers have been developing new features to entice consumers to trade in even recently purchased sets that are just a few years old.

Not surprisingly, 3D stands as the weakest driver for new TV replacements. More on their findings here.  

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