Majority Of TV Buyers Aren't Doing So For New Features

Majority Of TV Buyers Aren't Doing So For New Features

Contrary to popular belief, the majority of consumers upgrading to a new HDTV set aren't doing so just to gain Internet connectivity, 3D features or LED backlights. Instead, key drivers such as trading up for a larger screen or a flat panel remain as one of the primary reasons for their upgrades, according to a recent study conducted by DisplaySearch.

DisplaySearch - According to the DisplaySearch Global TV Replacement Study, the main reasons why people decide to buy a new TV are the same ones that have been cited for years: to have a newer, bigger and better performing TV, and not just to replace a broken TV, although that can be a motivator. In an effort to drive even faster replacement activity, TV set makers have been developing new features to entice consumers to trade in even recently purchased sets that are just a few years old.

Not surprisingly, 3D stands as the weakest driver for new TV replacements. More on their findings here.  

All News Categories

News for Past 12 Months

Subscribe to HWZ Here!

Subscribe now to receive latest tech news, articles and promotions straight to your inbox!
By signing up, you indicate that you have read and agreed to the and .

Obsessed with technology?
Subscribe to the latest tech news as well as exciting promotions from us and our partners!
By subscribing, you indicate that you have read & understood the SPH's Privacy Policy and PDPA Statement.