LINE Opens First Pop-up Store in Singapore, Partners Uniqlo to Launch Limited Edition UTs
Updated at 6.47PM:-
100 mini LINE dolls worth S$14 will be given away to the first 100 customers at the Pop-up Store tomorrow. Also, LINE mascots Brown and Cony will also make an appearance from 11am to 3pm.
First reported on 29th April, 11.57AM:-
LINE has announced its first-ever LINE pop-up store in Singapore.
Located at the Grand Steps of Wisma Atria from 30th April to 22nd May, the store aims to bring the LINE experience to you. On top of showcasing a full range of LINE's merchandise, larger-than-life Brown and Cony character mascots will appear at the store every Friday to Sunday for photo-taking. In-store activities include a roulette game where shoppers will win LINE merchandise. To participate, shoppers must have the LINE app downloaded into their smartphones or have shared a picture of the pop-up store in their LINE group chat.
Prices at the pop-up store range from S$14 to S$50 for LINE dolls of various sizes. Opening hours for the pop-up store will be from 11AM to 10PM from Mondays to Thurs, and 10AM to 10PM on Fridays through Sundays. Previously, the LINE pop-up store was held in Korea, Malaysia, Thailand, and Indonesia.
As part of LINE's ongoing efforts to plan localized campaigns and programs, LINE Singapore will be collaborating with retailer Uniqlo in May. A limited collection of 10 adorable UT (Uniqlo graphic T-shirt) designs will be made available for sale. Each UT purchase comes with a LINE keychain and a sticker card, or a free download coupon for a paid LINE sticker. Cony and Brown mascots will also appear at UNIQLO's JEM and Bugis+ outlet on May 1st for a special photo-taking opportunity.