LG's next generation smartphone is set to be a gamer changer in the mobile industry. In a news release published yesterday, the South Korean company highlighted some of its technological advancements and innovations on its device, widely believed to be the LG Optimus G.
The Optimus G will be the first device to be equipped with LG Display's new True HD IPS+ technology. The company claims that it is sharper than current AMOLED displays due to the high pixel density of 320ppi and Stripe RGB IPS Panel.
Moreover, the True HD IPS+ display is able to output 470nits of brightness at 70% less power consumption when displaying a white background. The new mobile display will not suffer from screen burn-in issues that are prevalent in AMOLED displays.
Besides having a clearer and more power-efficient display, LG also developed the G2 Touch Hybrid Display. Utilizing a unibody design, the G2 Touch Hybrid Display is able to reduce the thickness of the screen by 30% by eliminating the gap between the glass and the LCD panel.
In addition, the display is laminated which displays images that seem to "touch" the fingertip. Laminated displays are nothing new as we have seen a similar implementation on HTC devices such as the One X.
LG also introduced a new battery that is able to run 60% more efficiently and boasts a lifespan of 800 cycles (a first for a mobile device), thanks to LG Chem's high density technology. Normal mobile phone batteries typically have a lifespan of 500 charges.
Aside from these new technologies, the LG Optimus G will be the first quad-core LTE smartphone to be powered by Qualcomm's latest Snapdragon S4 Pro APQ8064 processor. Qualcomm demonstrated the capabilities of its latest quad-core chipset last month with its mobile development platform kit. Benchmarks results were very impressive.
The LG Optimus G is expected to be unveiled at IFA 2012 later this week. If it does, LG is likely to steal the limelight away from Samsung, which will be launching its Galaxy Note II device on 29th August.