LG Unveils Next Generation Televisions


LG Unveils Next Generation Televisions

LG’s 2011 TV Lineup Promises to Transform the Way Consumers are Entertained

SINGAPORE - LG announced the launch of its 2011 TV range for the Singapore market, delivering cutting edge innovations that promise to transform the way consumers enjoy televisions at home. Featuring LG’s proprietary CINEMA 3D technology and LG Smart TV functions, the new 2011 range will feature 11 series of LED, LCD and Plasma TVs to suit the entertainment needs of every individual, with more to be rolled out throughout the year.

Leading the lineup is the new LG LW6500, a Full HD edge LED CINEMA 3D TV equipped with LG Smart TV. The sleek TV brings 3D enjoyment to a new level with the employment of 3D technology similar to that used in cinemas, thus bringing to consumers greater comfort and convenience while enjoying their favourite 3D titles. With Smart TV, consumers are also able to access content and applications without hassle through a specially designed user interface as well as the new Magic Motion Remote Control that simplifies control with a simple point and click.

LG CINEMA 3D TV – evolution of 3D for homes

Taking 3D to new heights, the LG CINEMA 3D TV looks set to greatly improve 3D experience for home viewers with crisper images and wider viewing angles that was not previously possible with active shutter technology. The use of Film Patterned Retarder (FPR) technology in LG’s CINEMA 3D TVs brings about a more comfortable viewing experience with a polorised plate on the panel, coupled with the use of polarised glasses by viewers. The technology optimises the separation of images for the left and right eye, and the images are then filtered through the glasses to give viewers a better 3D effect with minimal cross talk.

The new LG CINEMA 3D TV is also able to display brighter and clearer 3D pictures than conventional 3D displays with the inclusion of the new Light Boost technology. This brightness enhancement film maximises lighting from LED backlight to maintain the full brightness and picture quality of the original source. Compared to conventional 3D displays, the Light Boost technology is able to deliver brightness of 150 nits, twice of what conventional 3D TVs can deliver, without increasing power consumption. For the reproduction of smoother 3D images, TruMotion 200Hz is featured on the flagship LG LW6500 series, which results in elimination of image blur and enables consumers to enjoy even the fastest action sequences in 3D. Consumers who are worried about the loss of image quality of high-definition content in 3D need not worry with the new LG CINEMA 3D range, as the new TVs are able to ensure no signal loss in Full HD 3D source with LG’s very own 3D picture enhancement algorithm.

A common challenge faced by consumers using active shutter 3D technology is the inflexible viewing positions and limited viewing angles. With LG’s CINEMA 3D TV, consumers can experience 3D images without restrictions on positions as the viewing angle has been increased to 180o horizontally. Users may sit, lean or even lie comfortably on their couches to enjoy true-to-life 3D images, and up to 20 viewers are able to enjoy 3D on LG CINEMA 3D TVs .

For users who find discomfort in viewing 3D on active shutter models, LG’s CINEMA 3D technology delivers a virtually blur-free and flicker-free 3D picture, which reduces the possibility of dizziness or nausea. Also, LG’s CINEMA 3D TVs are the world’s first 3D TVs to be confirmed to deliver flicker free and crosstalk free images by TÜV and Intertek. The new LG CINEMA 3D TVs also employ the use of affordable, lightweight polarised glasses that weigh only 16 grams, almost half the weight of conventional active shutter glasses. These glasses do not need to be powered by batteries, helping consumers to save in the long run. Additionally, the LG LW6500 (LG 47LW6500) series with CINEMA 3D has been awarded with the CNET Asia Editor’s Choice Awards for delivering “one of the best 3D performances around” .

LG Smart TV - “Point, Click, Control, Simply Smarter”

Along with LG CINEMA 3D TVs, LG has also rolled out TVs equipped with LG Smart TV technologies. As consumers are growing to be more connected than ever before, LG Smart TVs brings the best of the Internet straight into televisions, so individuals can have access to a wealth of content with simple controls.

A simple dashboard is the gateway to the LG Smart TV experience. Users are able to have a quick glance of what is available on the Home Dashboard. Selecting their preferred content is as easy as the wave of the hand with the motion controlled Magic Motion Remote Control . Users can simply point the remote at the screen, move the cursor to the desired option and then click to make their selection. An additional QWERTY keyboard application is available for download on Android smartphones or iPhone for consumers who prefer the convenience of controlling their TVs via their mobile phones.

Building upon the pioneering NetCast Entertainment Access offered last year, LG’s Smart TV platform provides access to endless entertainment options from providers including:

• ESPN Star – The latest international sporting news from the most renowned sports portal direct to your TV
• YouTube – Instantly streams millions of Web videos directly from the Internet.
• CNBC - Leading broadcast news agency providing the latest on stock markets, business information and breaking news headlines
• CNET – Low down on the newest consumer electronic products; featuring in-depth product reviews and product guides
• UCTV.fm – Bringing an exciting mix of entertainment, celeb gossip and fresh music and great classics straight to your LG Smart TV
• STUFF – Gadget reviews, technology news and latest technology trends – all from the leading premier technology publication internationally.
• Autocar – The world’s oldest motoring publication providing the latest content for the motor fans
• Google Maps – Can’t find a location? Turn to Google Maps to find out exactly where it is
• Accedo – Consumers can access Accedo’s leading library of TV apps which covers games, lifestyle, news and even communication service
• Picasa – View and edit your favourite photographs easily with Picasa
• Facebook – Connect with your friends with the world’s most popular social utility portal
• AccuWeather – Know the weather before you step out with AccuWeather, which provides not only local weather information but also international weather forecasts.
• vTuner – Stream “live” Internet radio broadcasts from over the world straight from your TV
• Viewster – On-demand movie distribution service for subscribers
• Twitter – Tweet in 140 characters or less on the LG Home Dashboard to share your thoughts about what you are watching with your friends instantaneously
• I-Play – Leading game developer with popular strategy game titles such as Cake Mania, Bubble Town and more for PC, mobile and now for TVs
• MLB TV – For the latest in baseball, MLB TV brings every out-of-market game “live” to consumers

LG will also be launching the LG App Store later this year where users can download lifestyle, entertainment and news applications. The LG Smart TV also comes with a web browser so that consumers can surf the Internet while watching TV, without the use of a notebook. Additionally, LG’s Smart Share function allows users to wirelessly stream content from their PCs and other compatible devices for viewing on their television screen.

LG will be partnering with local content providers to launch premium content for consumers in Q3 this year.

In addition to the LG LW6500 series, the following models will be available in Singapore:

Model Features Availability Suggested Retail Price
LW6500
(47”, 55” and 65”)
• Full HD LED Plus (except 65”)
• LG CINEMA 3D
• LG Smart TV
May 2011
65" in July 2011
 
65”: $9.999
55”: $4,999
47”: $3,499
LW5700
(42”, 47” and 55”)
• Full HD LED Plus
• LG CINEMA 3D
• LG Smart TV
May 2011 55”: $4,599
47”: $3,099
42”: $1,999
LV5500
(42” only)
• Full HD LED
• LG Smart TV
$1,6999
LV3730
(32”, 37”, 42”, 47” and 55”)
• Full HD LED
• LG Smart TV
55”: $3,999
47”: $2,299
42”: $1,499
37”: $1,399
32”: $999
LV2130
(32”)
LED model $799
PZ950
(60”)
• Full HD plasma equipped with 3D Active Shutter technology
• LG Smart TV
$3,999
PZ570
(50”)
• Full HD plasma equipped with 3D Active Shutter technology
• LG Smart TV
$2,299
PW450
(42” and 50”)
HD ready plasma equipped with 3D Active Shutter technology 50”: $1,899
42”: $1,299
PT250
(42” and 50”)
HD ready plasma model 50”: $1,299
42”: $799
LK450
(32” and 42”)
Full HD LCD model 42”: $1,049
32”: $699
LK330
(32”)
HD ready LCD model $569

From 28 April 2011 to 29 May 2011, every purchase of a LG CINEMA 3D TV (LW6500 and LW5700) of above 42-inch will entitle consumers to four pairs of CINEMA 3D glasses, a Magic Motion Remote Control and a WiFi dongle.

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