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Jawbone Launches Reinvented Bluetooth Headset, Era

Jawbone Launches Reinvented Bluetooth Headset, Era

Jawbone has announced the launch of its new Era headset in 31 countries globally, including Singapore.

42% smaller than Jawbone's prior headset model, the re-engineered Bluetooth earpiece lets you conveniently tap into your phone while you're multitasking - like checking your itinerary while packing for a trip, or accessing the apps you frequently use on your smartphone while taking a call. It comes with a charging case that features micro-LEDs at the side of the case to indicate the charging status or your headset, and delivers up to ten hours of talk time.

A new earbud and unique audio porting system leverages the entire acoustic chamber and high efficiency of the drivers to route sound directly into the ear. Significantly smaller and better-performing MEMS microphones (micro-electro-mechanical systems) debut in a Jawbone headset, and custom DSP algorithms (digital signal processing) adjust loudness and deliver the best audio possible based on your surroundings. Available in three sizes and made with a calibrated, ultra-soft silicon material for optimal comfort, the earbud ensures your headset is totally secure in your ear at all times.

The new NoiseAssassin 4.0 employs more accurate algorithms for detecting all types of speech and distinguishing it from background noise. Now, when using applications like Siri and Google Now, NoiseAssassin 4.0’s wideband spectrum delivers a much better signal for speech recognition, and coupled with the reduction of background noise, results in better Siri and Google Now performance.

Just press and hold the button on the back of Era, and you'll activate Siri or Google Now without ever touching your phone. While walking or driving, you can easily say, "read my last email", "play NPR podcast", or "get directions to Georgio’s restaurant".

In addition to the launch of Era, Jawbone is also introducing a new software update for The Nerd, its wireless USB audio adapter that makes connecting a Bluetooth headset or speaker to your PC as simple as you were plugging in headphones. For the first time, you can get wideband audio from your PC directly to your Jawbone headset.

Era by Jawbone is available from today for S$179 (with the charging case) in four colors (Black Streak, Silver Cross, Bronze Streak, and Red Streak) at Jawbone.com and at Apple Premium Resellers, Sprint Cass, Challenger, Harvey Norman and Courts stores. The Era headset can be purchased without the charging case for S$139.

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