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iPad Shipments Propel Apple to Clinch Top Mobile PC Position

iPad Shipments Propel Apple to Clinch Top Mobile PC Position

Preliminary DisplaySearch Results Indicate Apple’s Share Reached 17.2% in Q4

Surging iPad shipments have propelled Apple to a 17.2% share of worldwide mobile PC shipments in Q4’10, placing Apple at the top of the DisplaySearch market share ranking. According to preliminary results from the DisplaySearch Quarterly Mobile PC Shipment and Forecast Report, Apple shipped more than 10.2 million notebook and tablet PCs combined, nearly a million more units than HP in Q4’10. While Apple’s iPad is benefiting from a first-mover advantage, particularly in mature markets, its notebook PC shipment growth rate continues to exceed the industry average.

Among the top five brands in the mobile PC market, Toshiba was the only other company to exhibit Y/Y shipment growth. Toshiba’s shipments increased 15% Y/Y, to over 5.1 million units in Q4’10, as it maintained its #5 position in market share. HP, Acer Group (including Founder shipments), and Dell took the #2, #3, and $4 positions, respectively. The top five brands accounted for 65.4% of the total mobile PC market.

Preliminary Q4’10 Worldwide Top Five Mobile PC Shipment Rankings by Brand (millions)
Rank Brand Units Share
1 Apple 10.2 17.2%
2 HP 9.3 15.6%
3 Acer Group 8.4 14.0%
4 Dell 5.9 9.9%
5 Toshiba 5.1 8.6%

In Q4’10, worldwide mobile PC shipments (including tablet PCs) reached 59.6 million, up 8% Q/Q and 17% Y/Y, the highest volume since DisplaySearch first began to track this segment in 1999. Growth of notebook PC shipments, excluding tablets, was weak in Q4’10, up 4% Q/Q and 1% Y/Y.

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