Apple's iPad was touted to be the magazine slayer, but despite the initial burst of sales, numbers have been falling for subscriptions. Perhaps it's the lack of a proper subscription system, as you'll have to manually buy a magazine every month, or perhaps people feel that they don't really want to pay normal prices for a digital copy. Either way, publishers are hoping that the holiday season with plenty of hardware sales may start boosting numbers again. Or maybe they will start pricing stuff properly for a digital copy (if it's just a one to one copy that is without any special additions done).
electronista.com - The iPad has so far failed to ignite digital magazine sales, data from the Audit Bureau of Circulations suggests. Although Wired managed to achieve 24,000 downloads in the iPad app's first day, and over 100,000 downloads in June, digital sales of the publication have since dropped substantially. The company averaged just 31,000 downloads each month between July and September, and October and November saw only 22,000 and 23,000 in sales, respectively.
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