Intel is renewing its strategy to enter the smartphone market next year with a new smartphone platform and updated Atom processors.
According to DigiTimes, Intel is expected to make these announcements at Mobile World Congress 2013 (MWC 2013) next February. Its sources claim that the new products will be essential in helping Intel fend off competition from ARM.
DigiTimes - "Intel's Medfield platform has been adopted by Orange and smartphone vendors including Lenovo and ZTE, India-based Lava International and Motorola Mobility, but Medfield smartphone shipments have so far been in low volumes, and the RAZR I, a 4.3-inch smartphone jointly launched by Motorola Mobility and Intel in October 2012, has not sold well, the sources said.
Due to a lack of close relationships with global telcos, Intel is unlikely to make its own phones. It is more likely to partner with telcos in emerging markets such as China and India to introduce entry-level smartphones, although it will definitely face stiff competition from the likes of MediaTek and other China-based chip design makers.
A recent benchmark result (NenaMark 2) shed some light on what to expect from Intel at MWC 2013. Dubbed the "Redhookbay", the new processor is shown running on Android 4.2.1 Jelly Bean, with a display resolution of 1280 x 720 pixels.
The dual-core Merrifeld processor also scored 31,612 on the AnTuTu benchmark, and has a clock speed of between 1.6GHz and 2GHz. Other specs include a PowerVR SGX 544MP GPU and 4G LTE support.
Intel showcased its smartphone reference design earlier this year at CES 2012, where the company also made a joint announcement with Motorola on a multi-year, multi-device strategic relationship. 8 months later, Intel and Motorola unveiled the Razr i, which is powered by a single-core 2GHz Intel Atom processor.
Mike Bell, Intel's Vice President of Ultra Mobility also said that the company's processors deliver better Android performance than the competition as Intel is "a first class citizen" in the Android ecosystem. Its processors are optimized simultaneously with each new iteration of the Android platform, and he believes that the user experience will ultimately help Intel differentiate itself from the rest.